Needless to say, the world has changed dramatically in the past year. While the official word for 2020 was "Pandemic", we could very well argue that it could have been "You're On Mute".
With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
In this technology driven world, personal handwritten notes are a rare commodity. Emails, text messages, chat messages, and even tweets are the new normal as they are more accessible (and easier) than putting pen to paper. That said, COVID-19 has forced everyone into a virtual norm, making handwritten notes more important than ever before.
2020 has been a doozy, that’s for sure. From a heated political environment, to a global pandemic, to one of the most volatile housing markets in recent memory, 2020 has tested our society in more ways than one. To everyone who lost a family member, friend or colleague to COVID-19, we share our condolences.
In this crazy year of 2020, I'm sure we've all been inundated with email newsletters and such as vendors try to stay top of mind, and staying top of mind is especially important in real estate. Consumers don't buy real estate often, only owning, on average, three homes in their lifetime1. So, being top of mind means being first in line when they are ready and need your services.
The market over the last year has been fickle to say the least. We've gone from a standstill to a white-hot market where brokerages can't keep inventory on hand. For many who were struggling to keep doors open, the resurgence of the market has been quite literally a lifesaver. As things begin to cool for the holidays, the question many brokers are asking is how can they prepare themselves for the inevitable downswing?
The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.
With the country preparing to reopen, virtual open houses will likely continue to be implemented going forward. This is actually a good thing because it will allow you as a real estate agent to reach outside of your normal boundaries. Doing virtual tours gives you viewers not just within your country, but across the globe. The number one key when it comes to virtual tours is making sure that you freshen up on your digital skills, because any good virtual tour starts with a lot of digital marketing.
As a global pandemic surrounds each and every one of us, many are forced to venture into unfamiliar waters when it comes to business. More companies are conducting business exclusively online, employees are working from home, and consumers have limited access to the traditional marketing techniques they would encounter every day. This uncharted territory has left many corporations wondering how to best reach their clients, stay relevant, and keep costs down. The answer is email marketing. The real estate industry is no stranger to email marketing, however, it is more important now than ever to do it right, and efficiently.
The biggest thank you an agent can receive is a referral, but how do you inspire your clients to make the referral? We talked about a few ways in this blog post, but today we're talking about the idea of empathy maps. Empathy maps are a great way to get inside the mind of your buyer or seller, and then cater to their specific needs.