Don’t think of an email with low performance as a failure, but instead as a point for reflection.
Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
2020 has been a doozy, that’s for sure. From a heated political environment, to a global pandemic, to one of the most volatile housing markets in recent memory, 2020 has tested our society in more ways than one. To everyone who lost a family member, friend or colleague to COVID-19, we share our condolences.
Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.
According to the National Association of Realtors 2019 Home Buyers and Sellers Generational Trends, 37% of homebuyers consisted of millennials. When it comes to millennials, technology plays a large part in their house-hunting, because this generation relies heavily on mobile devices to search, view properties, and communicate with real estate agents. With this in mind, in order for a real estate agent to market to a millennial, they should be prepared to include text messaging in their digital marketing strategy.
We know reading statistics and survey results aren't the most glamorous forms of marketing, but doing research on your market (as well as your competition) is key when trying to stay competitive in today's market. The National Association of Realtors recently published the Home Buyer and Seller Generational Trends Report 2017. This report is filled with valuable statistics about buyers, sellers, and industry trends from 2017. We’ve pin pointed some key pieces of information from this report and analyzed the data to see what this 2017 report means for you.
You work hard to find your clients the perfect home and help them sign for a great deal. The thrill of the sale combined with the satisfaction on your client’s face is a feeling that you will always remember. But the great relationship you built shouldn’t end when the sale closes. How can you maintain your client relationships after closing? Whether it be a phone call, an email, or a “Congratulations” package, it shows honorable character to make an effort to show your clients that their best interest is in mind. We discuss some of the most efficient ways to stay in touch with your clients and why it so important to your brand. By understanding why staying in touch with your clients is so important, you will build relationships, earn referrals, and spread your self-brand.
The following stats may encourage you to rethink the way you maintain your relationships after closing:
With so much to choose from these days, it can be hard to know which channels you should be focusing on when it comes to your digital marketing. One channel we believe to be most effective (and thus base a lot of our strategy around) is email. Although it’s not our only focus, it’s certainly a key player in our digital marketing strategy, and we think it should be in yours too! Read below to see why.
According to the Content Marketing Institute’s 2015 Benchmark Report, 86% of B2B businesses are using content for their overall business strategy. They define content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content. Is. King.