Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
On this blog we've talked extensively about sending reputation, best practices, and how to best reach your contacts inboxes. There is a wide array of factors that figure into this overall idea of deliverability, but one practice you may not have considered as harmful is email forwarding, particularly automatic email forwarding.
Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.
Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.
Implementing a new piece of software in an office is a struggle on its own, but it can feel like even more of a burden when your workforce is working remotely. When you're not able to get everyone in a room together, it may feel like your only option is to hold your agent's hands through every step via constant emails and frantic phone calls. But we're here to dispel that myth: it may be something you're not used to yet, but implementing software while the office is at home is completely doable.
With everyone staying at home and social distancing, how do real estate agents remain relevant with their clients and prospects? According to NAR, 90% of buyers say they will use their agents again. Yet, only 12% do, per Chris Stuart, CEO of HSF Affiliates, LLC. Agents and brokerages have the ability to improve that, and it exists with the contacts you already know.
Photo from Glossier's Instagram.
I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.
In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!