The Simplest Ways to Make Email Marketing Work For You

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

Four Ways to Receive Better Customer Support

rezora's Senior Support Leader shares what he's learned in his many years in support, and how he's used his knowledge to get better support from other companies.

rezora Feature Preview: Finding The Perfect Email Template

How do I find the perfect template for my needs?

Implementing New Software For Your Agents While Working From Home

Implementing a new piece of software in an office is a struggle on its own, but it can feel like even more of a burden when your workforce is working remotely. When you're not able to get everyone in a room together, it may feel like your only option is to hold your agent's hands through every step via constant emails and frantic phone calls. But we're here to dispel that myth: it may be something you're not used to yet, but implementing software while the office is at home is completely doable.

How to Come Out of This Crisis Stronger: Real Estate Digital Marketing in The Age of COVID-19

With everyone staying at home and social distancing, how do real estate agents remain relevant with their clients and prospects? According to NAR, 90% of buyers say they will use their agents again. Yet, only 12% do, per Chris Stuart, CEO of HSF Affiliates, LLC. Agents and brokerages have the ability to improve that, and it exists with the contacts you already know.

How Glossier Cultivates Trust to Create Their Cult Following

Photo from Glossier's Instagram.

I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.

Creating An Effortless e-Newsletter From Top to Bottom

In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!

Creating Multilingual Emails in rezora

 

Avoiding the SPAM Folder and Deliverability Best Practices

Deliverability in digital marketing is key - by this we mean taking steps to help your email reach the inbox of your recipient. Since each email server uses its own criteria and process, it can be tricky to pinpoint exactly why an email went to SPAM. However, there are plenty of things you can do as a digital marketer to ensure the best deliverability possible.

How Real Estate Marketers Can Dominate with a Multi-Channel Marketing Strategy