Email Benchmarks

Why does Open Rate matter?
It's the indicator that your subject lines, segmentation, and sending times are working. Above average open rates mean excellent engagement.

Why do Clicks drive Return On Investment (ROI)?
No clicks means no leads. 4% of a list of 500 means you have 20 interested clients. Use those CTA's wisely.

What else matters?
Are your clicks trending up or down? Should you see any difference in engagement for different types of real estate campaigns? These are the questions we answered.