So, it’s official. We’ve made it. 2020 is coming to an end, and with that, we have all the holidays approaching very quickly! You’re booked solid for the next few weeks trying to complete as many transactions as possible before the year ends, planning virtual holiday gatherings, spending time with your family and gift wrapping. With all that going on, who has time to remember to send out a holiday email every week?
As we set up our out-of-office email signatures and block off our meeting calendars at the rezora HQ, we're reminded of how grateful we are that we get to take time and safely spend it with those we love. This year has been a challenging one to say the least, but we've appreciated going through it with all of you. We quite literally wouldn't be where we are without you! Wherever you are this Thanksgiving, we hope it's filled with love and light.
⚠ This is a guest post written by a member of the Reciprocity Labs team. As with any guest post, the opinions stated herein do not necessarily reflect the opinions of rezora. For more on rezora and email data regulations, see here.
In my normal day as I sit in my office, surrounded by books disorganized on shelves, instruments in and out of cases leaning on each other with no real rhyme or reason, and soccer scarves draped over the back of my chair instead of on their proper wall hangings, I often think about decluttering, reorganizing, and just simplifying my space. I know that I am not alone in the need to take the steps to making things more simple in both my work and personal life.
The market over the last year has been fickle to say the least. We've gone from a standstill to a white-hot market where brokerages can't keep inventory on hand. For many who were struggling to keep doors open, the resurgence of the market has been quite literally a lifesaver. As things begin to cool for the holidays, the question many brokers are asking is how can they prepare themselves for the inevitable downswing?
Real estate brokerage marketers and agents can spend a lot of focus creating marketing pieces, cleaning or building their email contact lists, and consider when to send the email. But once you've sent it, what do you do?
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