It's a simple concept, and it's one of our core values here at rezora. That wherever you are, whatever you're doing, whoever you're with, you should try to be as fully invested and in the moment as possible. This isn't some silly "be spontaneous" advice, in fact it's largely the opposite for me. And while it's much more easily said than done, with some practice you'll learn that it's as much of a skill as it is a concept.
If you use social media platforms as a part of your marketing, it might be a good time for you to consider posting memes on them. As the younger generations take over the consumer base, memes have become more prevalent on brand pages, especially on Instagram. Things aren’t at the point where memes are a necessity for marketing and enhancing your brand just yet. However, the more the interest in marketing memes increases, the wider the gap could become between brands that do use memes and don’t use memes. It might be unconventional now, but one day Gen-Z is going to take over the market and memes in marketing will become the norm. I could even see a meme being used in a guerrilla marketing tactic in the future. Here are a few tips on how you can start using memes in your marketing!
We all know that email marketing is important, and as brokers, it's the number one way you stay connected with clients. It's where your client is looking for information from you on the next new listing or open house, where you confirm appointments, maintain your client relationships, and share the final documents to close the deal. With all the business we conduct over email the big question is, what does your email look like when you send it to your clients? Is it easy to read and engage with for each client on their desktop AND mobile device?
Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
On this blog we've talked extensively about sending reputation, best practices, and how to best reach your contacts inboxes. There is a wide array of factors that figure into this overall idea of deliverability, but one practice you may not have considered as harmful is email forwarding, particularly automatic email forwarding.