Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
Needless to say, the world has changed dramatically in the past year. While the official word for 2020 was "Pandemic", we could very well argue that it could have been "You're On Mute".
There's an abundance of money to be made, but on the surface, it doesn't make a whole lot of sense. We read all about it so you don't have to.
On this blog we've talked extensively about sending reputation, best practices, and how to best reach your contacts inboxes. There is a wide array of factors that figure into this overall idea of deliverability, but one practice you may not have considered as harmful is email forwarding, particularly automatic email forwarding.
Don’t think of an email with low performance as a failure, but instead as a point for reflection.
At rezora, understanding the hustle that comes with a real estate career, we are always looking for ways to support you so you can spend your time on what’s important: getting leads & closing deals, while we handle the hassle of your content creation.
Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
As someone who straddles being an old Gen Z'er and a young Millennial, I can attest that TikTok has always sounded like a passing trend where kids these days go to laugh at internet jokes; however once I swallowed my adult-sized pride and downloaded, I discovered something I should've seen coming.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
It's no secret that email communication is one of the most essential forms of contact with customers and clients, with phone and in-person communication taking no small part. But devoting a large amount of attention and resources on only those three may still be leaving a lot of valuable potential customers to be missed and fall through the cracks — that’s where chatbots come in.
