Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
On this blog we've talked extensively about sending reputation, best practices, and how to best reach your contacts inboxes. There is a wide array of factors that figure into this overall idea of deliverability, but one practice you may not have considered as harmful is email forwarding, particularly automatic email forwarding.
Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
It's no secret that email communication is one of the most essential forms of contact with customers and clients, with phone and in-person communication taking no small part. But devoting a large amount of attention and resources on only those three may still be leaving a lot of valuable potential customers to be missed and fall through the cracks — that’s where chatbots come in.