Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.
With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
In this technology driven world, personal handwritten notes are a rare commodity. Emails, text messages, chat messages, and even tweets are the new normal as they are more accessible (and easier) than putting pen to paper. That said, COVID-19 has forced everyone into a virtual norm, making handwritten notes more important than ever before.
2020 has been a doozy, that’s for sure. From a heated political environment, to a global pandemic, to one of the most volatile housing markets in recent memory, 2020 has tested our society in more ways than one. To everyone who lost a family member, friend or colleague to COVID-19, we share our condolences.
In this crazy year of 2020, I'm sure we've all been inundated with email newsletters and such as vendors try to stay top of mind, and staying top of mind is especially important in real estate. Consumers don't buy real estate often, only owning, on average, three homes in their lifetime1. So, being top of mind means being first in line when they are ready and need your services.
So, it’s official. We’ve made it. 2020 is coming to an end, and with that, we have all the holidays approaching very quickly! You’re booked solid for the next few weeks trying to complete as many transactions as possible before the year ends, planning virtual holiday gatherings, spending time with your family and gift wrapping. With all that going on, who has time to remember to send out a holiday email every week?
As we set up our out-of-office email signatures and block off our meeting calendars at the rezora HQ, we're reminded of how grateful we are that we get to take time and safely spend it with those we love. This year has been a challenging one to say the least, but we've appreciated going through it with all of you. We quite literally wouldn't be where we are without you! Wherever you are this Thanksgiving, we hope it's filled with love and light.