According to the National Association of Realtors 2019 Home Buyers and Sellers Generational Trends, 37% of homebuyers consisted of millennials. When it comes to millennials, technology plays a large part in their house-hunting, because this generation relies heavily on mobile devices to search, view properties, and communicate with real estate agents. With this in mind, in order for a real estate agent to market to a millennial, they should be prepared to include text messaging in their digital marketing strategy.
The biggest thank you an agent can receive is a referral, but how do you inspire your clients to make the referral? We talked about a few ways in this blog post, but today we're talking about the idea of empathy maps. Empathy maps are a great way to get inside the mind of your buyer or seller, and then cater to their specific needs.
The typical homebuyers experience, these days, starts online. A buyer searches for homes in an area and is given a long list of properties within their budget that then must filter through and hopefully find something close to what they're looking for. This modern-day practice, however, is far from personal and makes the homebuying process stressful and seemingly endless.