With all the marketing emails an agent or marketer will send in their career, it's more than likely a little inspiration will be needed from time to time. These examples are a great place to start to get your creative energy flowing, plus resources for even more good emails.
Listing Marketing
Do your beautiful properties justice with beautiful marketing.
General Listing
A classic design features a dark background and layered images - make sure it stays readable! |
Swap the tea images for property photos for a gallery style email. |
Similarly, swap the imagery for a creative layout for your next listing email. |
Your next Open House email should feature a calendar graphic. |
Open House Guide
Get creative with your layout and feature one big property with a grid of others. |
Branch out from your usual shapes and throw in some color and banners. |
Content Marketing
All types of templates for all types of content marketing.
Stationery
This creative stationery is perfect to add a little visual flair to your next personalized email. |
Organize your stationery into different "buckets" to make for easy reading. |
High resolution images are great for drawing attention, so use one as a background! |
It's snail mail within email - a simple way to say "Hey!" and deliver your message. |
Invert the colors of your design to help it stand out. Make sure you keep it readable! |
Keep it simple, and stay text-heavy with a bright accent color for a timeless email. |
New Agent
A simple agent announcement featuring a testimonial is the perfect introduction. |
Add a fun text element for visual appeal - bonus points if you include a testimonial! |
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Newsletters
Rifle Paper Co. brings us a fun, graphic rendition of your typical newspaper. |
This fun newsletter is sure to stand out amongst the others in the inbox. |
Use a large, high-resolution (not too high!) to encourage scrolling to the rest of your content. |
This text & image layout is perfect to turn into a testimonial row for your emails. |
The colorful graphics featured in this template can link to anything (ex: Featured Listings)! |
A border and simple text-over-image makes this template a clean, easy read. |
Take a note from Starbucks and use imagery to your advantage (just don't forget the alt text). |
This template is a great example of using space (well) to create a professional design. |
The arrows used in this design create a natural flow from top to bottom. |
This template is classy and clean, and effortlessly communicates sophistication. |
This print template can be repurposed to create a grid-style email. |
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Event Invitation
Emulate invitations from the good ol' days with this envelope design. |
Highlight the weekend of your event, fill in details, and send away! |
Entice your audience with coffee and donuts and a big, fancy headline. |
Market Report
This graphic makes lots of complex information easy to digest. |
If you have lots of data to share, this is the email template for you. |
Brand Awareness
This image-heavy email paints the picture of your brand for effective brand marketing. |
Just add someone to your mailing list? Don't hesitate to introduce yourself. |
It's an envelope and an arrow to guide the eye to the rest of the email. |
Tell 'em exactly who you are and why they should pick you with this brand template. |
Add some signature color to your welcome email - not to mention imagery. |
Put a play button over an image of your video to encourage clicks and plays. |
This is the perfect email to simply capture what your brand is about. |
Add some color and personality with this fun welcome template! |
Create a casual and approachable rapport with this graphic template. |
Let your reader get to know you with little snippets of already-existing content. |
This text-heavy template adds some personalization with a note straight from the CEO. |
Ever on brand, this clean and simple KonMari email sets readers up for what to expect. |
A lot of personality in so little color! Don't be afraid to use some expressive punctuation. |
These cohesive graphics make for a fun and easy read while educating your audience. |
Holiday & Seasonal
A few holiday designs, plus a list of dates for key holidays.
Christmas/Holiday Season/Mother's Day
Do something different and industry-related to win a spot in the 'Bookmarked' tab. |
This design subtly entices the eye to follow the tree down to your messaging. |
Get creative with your design assets and inverse those colors. |
The consistent garland border instantly adds a little *extra* to this email. |
Fun and practical! This design doubles as a tutorial and a unique marketing email. |
This design can be used for a lot of holidays - just pick your word and decorate accordingly! |
A master list to refer to next time you get ready to schedule your holiday campaign:
Jan 1 - New Year Day
Jan 21 - MLK Jr. Day
Feb 14 - Valentine’s Day
Feb 18 - Presidents’ Day
March 17 - St. Patrick’s Day
April 22 - Earth Day
May 5 - Cinco de Mayo
May 12 - Mother’s Day
May 27 - Memorial Day
June 16 - Father’s Day
July 4 - Independence Day
September 2 - Labor Day
October 14 - Indigenous People’s Day
October 31 - Halloween
November 11 - Veterans Day
November 28 - Thanksgiving
December 25 - Christmas Day
December 31 - New Year’s Eve
Itching for more inspiration?
We've got you.
- Really Good Emails Pinterest
- Campaign Monitor's Best Email Marketing Campaigns
- Canva's Pinterest
- Email Design Board
- Stripo Email Templates
- Bonus: Just Great Copy for when you're facing writer's block & Hubspot's Real Estate Email Templates for when you're searching for the best way to reach out.
