Kate Reinarz, Jr. Marketing Manager

Kate Reinarz, Jr. Marketing Manager

Recent Posts

An Expression of Gratitude, From Us To You

As we set up our out-of-office email signatures and block off our meeting calendars at the rezora HQ, we're reminded of how grateful we are that we get to take time and safely spend it with those we love. This year has been a challenging one to say the least, but we've appreciated going through it with all of you. We quite literally wouldn't be where we are without you! Wherever you are this Thanksgiving, we hope it's filled with love and light.

What Good Marketing Can Teach Us About Agent Recruitment Strategy

Every single agent recruitment blog post out there will have a laundry list of things you can try, but odds are, the best agent recruitment strategy is something you’re already familiar with, and it's hiding within your marketing strategy: personalization.

Making More From Less With Your Real Estate Email Marketing Content

The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.

Have You Earned Your Commission?

Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.

5 Steps To Prioritizing Your Wellbeing During Chaotic Times

After hearing the phrase "unprecedented times" enough to last me a lifetime, I've decided to rebrand it "chaotic times," because that's what it really feels like. No amount of routine-building and habit-forming seems to untangle the long list of things to think about right now; you know you're spending your days stressed and busy, but nothing seems to get done and that to-do list only gets longer, even though there's an abundance of time being spent at home with nothing to do. Lo and behold, you find yourself in a downward spiral because you're somehow burnt out while also not doing enough. While we can't solve all your problems, we can share a few ways to help you cope with ever-growing stress levels, especially as the the seasons change and with it, the real estate market.

Tech Vendor Contract Best Practices: Getting What You Want Out Of Your Tech

Any good tech vendor comes with a contract; a written document that outlines the relationship between two parties is vital for specifying exactly what the other is benefitting, and making sure expectations are set in a tangible manner. Remember that shiny new integration your vendor promised you before you signed, but now that you've been a customer for a couple months, it seems to have slipped their minds? Your contract can and should include these things to keep everybody on the same page for the entirety of your relationship.

The Simplest Ways to Make Email Marketing Work For You

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

How rezora Grew Through An Economic Collapse

rezora team touring Zappos circa 2016. The founders used flip phones in 2009, so unfortunately, photos from early rezora days are scarce.

rezora launched in 2009, with its key creation period being in 2008, amidst an economic collapse. The 'never say die' attitude of rezora's founders got us where we are today, and is as important as ever. There's a wealth of stress-inducing content out there, so in an effort to bring some positivity across your screen, we decided to share the story of how rezora went from four guys sharing an apartment in a college town to the industry leading solution it is today.

Implementing New Software For Your Agents While Working From Home

Implementing a new piece of software in an office is a struggle on its own, but it can feel like even more of a burden when your workforce is working remotely. When you're not able to get everyone in a room together, it may feel like your only option is to hold your agent's hands through every step via constant emails and frantic phone calls. But we're here to dispel that myth: it may be something you're not used to yet, but implementing software while the office is at home is completely doable.

How Real Estate Agents Can Use Empathy Maps To Navigate Changing Client Needs

 

The biggest thank you an agent can receive is a referral, but how do you inspire your clients to make the referral? We talked about a few ways in this blog post, but today we're talking about the idea of empathy maps. Empathy maps are a great way to get inside the mind of your buyer or seller, and then cater to their specific needs.