Picture spending countless time and resources on marketing campaigns but not seeing the results you’re looking for. You create beautiful and appealing content, but it doesn’t seem to be paying off. Sound familiar? If so, it could be that you are missing some key elements in your marketing ROI strategy.
To touch on the basics, Marketing ROI, or ROMI (Return on Marketing Investment), is very much what it sounds like: “a way of measuring the return on investment from the amount a company spends on marketing.” This measurement is different than other return-on-investment metrics because it is specific to the amount of profit attributed from marketing efforts.
In the following, we will analyze best practices for optimizing your marketing ROI.
With a to-do list that seems to be never ending, keeping up with leads and external communication can sometimes be missed on the priority list. Imagine if there were a software designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.
“With multiple real estate brokerage and business models offering consumers the services and prices that best fit their needs, real estate has never been more competitive”
There is high competition in the real estate industry and with the development of new technologies and the steady growth of the amount of real estate professionals, it has become increasingly more difficult to gain competitive advantage in the market. However, the task is not impossible because there is always room for improvement. We are going to take a in depth look at several ways in which real estate agents can emerge from the masses and gain the exposure they’re looking for.
Email marketing is very important for real estate marketers and agents to use in order to optimize their reach and maintain a strong relationship with clients. Though most marketers do engage in email marketing, many have neglected several key practices that would greatly improve their email campaign results and generate more sales leads. We will start by first looking at recent email marketing statistics to reiterate why email marketing is vital, then we will analyze several email marketing best practices and trends that all real estate marketers should be doing in 2019.
Podcasts are a great way to learn and share knowledge, experience, and opinions. With the ease of streaming in today’s world, you can listen to podcasts from anywhere on multiple devices and channels. Podcasts are also a great tool for agents to use to gain industry professional insights, marketing tips and coaching, motivation to reach your goals, and even a much-needed laugh. We want to encourage our readers to make a move to improve their skills and themselves, so we have compiled a list of some of the real estate industry’s top podcasts for you to explore!
Let’s face it, winter isn’t always the easiest time to come up with good content. With the cold dark days ahead of us, your content may start to get dull as well. To avoid losing contacts due to boring emails, plan out your winter content this year with this list of 45 great content ideas for both your local and general audiences.