As a real estate agent, it's common to experience moments of existential angst. The following stats may make you wonder if you can carve out a sustainable niche in your local market.
You've created the perfect marketing email. You've built a quality contact list. You send at the right day and time. Your ducks are in a row, but your open rate is lower than you hoped. What gives? Is it your bounce rate? Did your email go to SPAM? Did a bunch of contacts unsubscribe? It may be none of the above.
Unless you're a proponent of Inbox Zero, chances are you've got a bunch of unread emails in your inbox. Your customers are probably the same, so it's easy to envision them scrolling through their inbox, skimming the subject line of each email (yours included) and, if it does not catch their interest, clicking delete...delete...delete.
The war against SPAM is on!
Internet Service Providers like Gmail, Yahoo and Outlook are constantly updating their filters. They create new "organizers" (think Gmail's primary Inbox tab). And there's the always dreaded blacklist of known senders of SPAM.
All of these are ways to separate unwanted from legitimate emails. And this is a good thing, right? One recent study showed that the average person receives over 100 unwanted emails each day.
As marketers, we monitor trends. The best among us make trends – even if only in our local market or among immediate competitors. We watch our audiences closely, and as their interests, needs and wants change, we change alongside them.
As you plan your budgets and tactics for 2017, here are some major trends you should anticipate.
Join Forces with Shared Creative/Content and State-of-the-Art Technology
If you’re like many who have dived deep into the rezora enterprise, you’ve been amazed at the many robust and dynamic features that their game-changing platform provides. It anticipates every contingency in the business sell cycle; from the acquisition of the listing, the presentation of property to the closing of the sale and the follow-up process. It not only facilitates smooth seamless transactions, it also helps you nurture that existing relationship into a life-long revenue stream.
Greetings – Scott Gustlin former rezora VP of Operations here.
As many of you know, I left rezora about a month ago to start a new business. As it turns out, this company is the perfect complement to rezora. It’s called Collaborate Group and we are the first of rezora's Certified Marketing Partners.
Now that we are off and running, I am hoping that some of you might be interested in our new venture…or, at the very least, willing to give us your feedback.
As rezora platform continues to evolve, so do the needs of our diverse client base.
Since our founding in 2009, we've provided the services necessary for our clients to learn and leverage the power of the rezora platform. Such services come in numerous forms and include Training, Support, Marketing Services, Data Integration and others.
Sitting in front of my computer, preparing to introduce another article written about a recently improved marketing channel, the famed Pixies song, Where is My Mind? enters the air waves. Marketing channels - new and improved - continue to pop up everywhere, and as most have experienced, an individual's "mind" is exposed to not just hundreds but thousands of advertising messages daily. The Pixies might as well be telling the story of the mind of your potential customer, getting lost in the ocean of advertising, especially the surfed waves on the internet. It's imperative then to keep your potential customer's mind focused - as much as you can - on YOU!