SPAM Smackdown : 10 Ways To Make Sure Your Email Reaches the Inbox

The war against SPAM is on!

Internet Service Providers like Gmail, Yahoo and Outlook are constantly updating their filters. They create new "organizers" (think Gmail's primary Inbox tab).  And there's the always dreaded blacklist of known senders of SPAM.

All of these are ways to separate unwanted from legitimate emails.  And this is a good thing, right?  One recent study showed that the average person receives over 100 unwanted emails each day. 

Marketing in 2017 : 3 Trends That Will Shape Your Success

As marketers, we monitor trends. The best among us make trends – even if only in our local market or among immediate competitors.  We watch our audiences closely, and as their interests, needs and wants change, we change alongside them.

As you plan your budgets and tactics for 2017, here are some major trends you should anticipate.

Reach Your Full rezora Potential with Collaborate Group

Join Forces with Shared Creative/Content and State-of-the-Art Technology

If you’re like many who have dived deep into the rezora enterprise, you’ve been amazed at the many robust and dynamic features that their game-changing platform provides. It anticipates every contingency in the business sell cycle; from the acquisition of the listing, the presentation of property to the closing of the sale and the follow-up process. It not only facilitates smooth seamless transactions, it also helps you nurture that existing relationship into a life-long revenue stream.

And Now...Collaborate Group

Greetings – Scott Gustlin former rezora VP of Operations here.

As many of you know, I left rezora about a month ago to start a new business. As it turns out, this company is the perfect complement to rezora. It’s called Collaborate Group and we are the first of rezora's Certified Marketing Partners.

Now that we are off and running, I am hoping that some of you might be interested in our new venture…or, at the very least, willing to give us your feedback.

rezora Launches Certified Marketing Partner Program

As rezora platform continues to evolve, so do the needs of our diverse client base.

Since our founding in 2009, we've provided the services necessary for our clients to learn and leverage the power of the rezora platform.    Such services come in numerous forms and include Training, Support, Marketing Services, Data Integration and others.

3 Ways to Increase your Email Subscribers

As Marketers, we’re constantly trying to increase our impact by connecting with new audiences and individuals. But underlying this growth is of course, the question: How can we do that?

Retargeting (and display advertising): Is it really necessary?

Sitting in front of my computer, preparing to introduce another article written about a recently improved marketing channel, the famed Pixies song, Where is My Mind? enters the air waves. Marketing channels - new and improved - continue to pop up everywhere, and as most have experienced, an individual's "mind" is exposed to not just hundreds but thousands of advertising messages daily. The Pixies might as well be telling the story of the mind of your potential customer, getting lost in the ocean of advertising, especially the surfed waves on the internet. It's imperative then to keep your potential customer's mind focused - as much as you can - on YOU!  

Why Every Marketer Should Consider Retargeting: Facts, Stats and Best Practices



Clients who receive retargeted ads are 76% more likely to convert
Websites that use retargeting see a 726% lift in visitation
Retargeting can increase conversion rates by 147%

3 Benefits of Email With Display Ad Retargeting

rezora’s digital marketing platform allows you to build high-quality marketing pieces and then distribute them through various channels including email and social media.  Lately, we’ve been drawing attention to the effectiveness of adding Display Ad Retargeting to your ongoing email program. 

Rezora 101: Templates vs. Marketing Pieces

If you manage your company’s Admin account – you may have noticed that with the new Template Tool came some things in your account looking slightly different. These changes are subtle, however, we want to be sure they make sense! In order to do this, we’re answering 1 primary question that we think will clear the air: What’s the difference between a Template and a Marketing piece?