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Work Smarter Not Harder
Melissa MataSeptember 22, 20212 min read

Collections: Work Smarter, Not Harder

As you've probably noticed by now, 2021 has been an exciting year at rezora. We have developed a launch of automations and updates with the intention of making your marketing efforts less time consuming so you can spend more time closing deals, and less time creating marketing materials.

One of the most common questions we get is 'how can agents stay top of mind of their sphere of contacts, producing relevant content and at the same time, spend as little time possible designing and sending out pieces?' Well, we have the answer for you, and it is called: Collections.

rezora's Collections is what was previously known as "Campaigns", but these have been renamed to "Collections" and if you're a current rezora user, you will now find them under either the "Lead Nurture" or "Templates" tab depending on your user account.

Collections are groups of marketing pieces designed by either the brand or company admin for their agents. These marketing pieces could be scheduled pieces, which automatically go out to the agents' spheres of contacts at a specific date and time, or can be static finished pieces provided to the agent to be sent on their own.

Collections usually all share a similar topic or theme. The most common collections we see are seasonal campaigns, containing marketing materials for holidays and seasonal events.

If you're a rezora marketer and have yet to get started on Collections, no worries - we got you!

We suggest starting small and adding into the Collection as you go. Start with the seasonal campaign for the remainder of 2021 and pick the first 4-5 holidays coming up: First Day of Fall, First Responders Day, Halloween, Veteran's Day & Thanksgiving. We have default holiday templates available to rezora users so feel free to use those to get started!

Once you have edited/designed and scheduled these pieces, you can create a new Collection and add them into it. Then, just let your agents know they have content ready to authorize so they can begin nurturing their contacts with provided content in just one click. If you need a step-by-step guide on how to use Collections as a marketer, click here.

And because at rezora you're never alone, if you need our help creating or designing your marketing pieces or Collections, feel free to either contact a support team member at any time, or sign up for our Marketing Services and we'll do it all for you. Contact us for more information and for the packages offered.

In any case, marketing automation is the new trend and at rezora, we're constantly innovating to make sure you work smarter, not harder.