Using TikTok To Market To Millennials, From a Millennial

As someone who straddles being an old Gen Z'er and a young Millennial, I can attest that TikTok has always sounded like a passing trend where kids these days go to laugh at internet jokes; however once I swallowed my adult-sized pride and downloaded, I discovered something I should've seen coming.

Making More From Less With Your Real Estate Email Marketing Content

The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.

How Top Realtors use Facebook

Did you miss our guest webinar with Shotzr? No worries! We're giving you the key takeaways from our webinar about how the most successful real estate agents use Facebook. 

Shotzr connects a responsive network of photographers around the world with companies that need professional images for use in Digital MarketingWhen making emails and marketing pieces in rezoraShotzr is a great tool to use to find localized images! Justin Nassir, from Shotzr, conducted a statistical analysis of 12 months of Facebook posts by Top Realtors & Agencies and reported his findings to all of us in this guest webinar.  

What you need to know about Social Media analytics for Business

Facebook, Twitter and Instagram alike offer several in app analytics tools that are insightful and easy to use. These analytics show how well your social is performing and we want to make sure you’re using them! So, we’re breaking them down here.

Apps we love

As marketers, we know videos and images make up a large portion of your online content. It's no secret that adding great visuals and graphics to your marketing pieces can increase more interest in what you're selling. With this in mind, it's important to make sure you're creating your visual content with the best tools. To give our clients some creative inspiration, we have made a list of the best apps for stock imagery, image editing, GIF makers, and design help. While scanning through the list, start to imagine all the beautiful email, social media, display ad, and other marketing pieces you could create with these helpful tools. 

7 Great Marketing Resolutions for the New Year

Have you started thinking about your New Years resolutions yet? 2018 is just a couple of days away which means it's time to look back on 2017 and consider how you can improve in the upcoming year. Our team at rezora wants our clients to improve their marketing skills by setting some realistic, and quality goals. We love to make things a little easier for you so we organized a great list of marketing resolutions for the New Year!  

5 Great Social Media Analytics Apps

As a marketer, you have learned that social media is an important platform to take advantage of. It can be tough to figure out the ins and outs of apps like Instagram, Facebook, Twitter, and LinkedIn but there are tools out there that will help you analyze the data on all of your social media. This information will help you figure out your best times to post, your most effective posts, and information about your followers/ who you're following. These apps are easy to use, and have multiple uses. To ensure that our customers have the tools to become the best marketers they can be, we came up with a list of great social media analytic apps! 

Here are 5 great Social Media Analytics Apps: 

Social Media for Beginners

It's no secret that everyone is on social media, whether it's your daughter, grandma, or company. It’s a train that millions of people and companies around the world have jumped on. But what if we told you you were just scratching the surface of your social media potential? Companies who have an online presence that engages their customers have greater overall lead traffic. This increased traffic can lead to happier customers, and more referrals.

Social Media Dos and Don'ts

Before you dive into the magical world of social media, there are some important things to note in order to create a successful social presence. Here are some of the Dos and Don'ts for maintaining good business through social media.

4 Marketing KPIs you should be measuring

KPIs, or key performance indicators, are carefully selected and reported metrics that determine whether or not your marketing strategy is helping you achieve your business goals. While determining which KPIs you want to focus on depends on what industry you’re in and what your specific goals are, they should usually be quantitative, and always be actionable.

Beyond all the acronyms, KPIs are not so bad. On top of being a crucial part of your business strategy, they can actually be a lot of fun to watch and work with. Chances are, you’re already at least monitoring these quantities. But you should have some official way of measuring them so you can stack them against your marketing goals and see how your marketing is performing. Here are 4 KPIs you should be measuring.