As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
From our team...
This is even true between our support team. If you've ever chatted with us, you may have noticed that my teammate Logan and I are quite similar: knowledge - we're rezora experts for sure, experience - a shared background in banking before working in rezora support, skills - quite a bit of overlap, and interests/hobbies - damn near exact.
But given all of those similarities, we still rely on each other on a day-to-day basis. Working with anyone over a given time, you'll see where they shine. Logan is one of the most considerate people I know, so if I am curious about my tone in an email, I'll have him give it a look.
I am sure you will find this true within your own company as well. Take quick mental stock of your team and you'll start to see what I mean. You don't have to take it to The Breakfast Club levels (a brain, an athlete, a basket case, a princess, and a criminal), but you'll find those bright spots, those differences, all over.
Who is the most eloquent? The most stylish? The kindest? The most knowledgeable? The most unique? You'll find all sorts of places where your team shines. Don't be afraid to build a relationship where you can seek their advice and make it clear that you're happy to help them too.
See the Role and the Person
This could mean an extra set of eyes to check the grammar in your announcement email or some tips from your more design-inclined teammate. Your more experienced teammate may have some tips on how to word the description of your new-to-market listing.
Remember, we’re not only composed of our knowledge, experience, and skills, our interests and hobbies are a vital part of who we are. Your team’s input could not only help with things like grammar or style, but it could also lead to a more diverse marketing repertoire.
For example: if you are building a local events newsletter for your contacts, your musically-inclined teammate may have the inside scoop on an up and coming jazz fusion trio or a “popular but underground” Southern Gothic folk band that has a live stream or live show coming up.
“Let me explain. No, there is too much. Let me sum up.”
Obviously, sharing expertise is always going to be beneficial. Marketing collaboratively by allowing marketers/designers to create an expert branded design which Sales Agents then fill in with the details for specific listings is one of the cornerstones of rezora.
However, don’t forget to look past the role every once in a while and see the person. We all have something different to contribute.
Ok, so maybe my goal in writing this is two-fold: to help your marketing efforts and to foster teamwork. But I promise it probably won’t hurt.