With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
So, it’s official. We’ve made it. 2020 is coming to an end, and with that, we have all the holidays approaching very quickly! You’re booked solid for the next few weeks trying to complete as many transactions as possible before the year ends, planning virtual holiday gatherings, spending time with your family and gift wrapping. With all that going on, who has time to remember to send out a holiday email every week?
In my normal day as I sit in my office, surrounded by books disorganized on shelves, instruments in and out of cases leaning on each other with no real rhyme or reason, and soccer scarves draped over the back of my chair instead of on their proper wall hangings, I often think about decluttering, reorganizing, and just simplifying my space. I know that I am not alone in the need to take the steps to making things more simple in both my work and personal life.
Real estate brokerage marketers and agents can spend a lot of focus creating marketing pieces, cleaning or building their email contact lists, and consider when to send the email. But once you've sent it, what do you do?
The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.
Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?
When you hear the words "email marketing", what type of content comes to mind? In real estate, agents tend to think of promoting listings through emails, which is in fact how email marketing is widely used in the industry. However, agents tend to abuse this type of marketing which can cause contacts in their sphere to become annoyed and potentially unsubscribe. Sound familiar? Now before pumping the brakes on marketing your listings through email, consider a more intentional approach to communicating with your sphere and staying top of mind.