Email marketing is one of the best ways to reach your target audience. The goal is to gather contacts and convert them into leads. However, there are some key practices that go into maintaining a good relationship with your clients, as well as converting contacts into leads. Fortunately, there are many tools that exist that are designed to help you improve how you send and manage your content so that each email or social piece is optimized. To get you started in the right direction, we have created a list of strategies to help you achieve email-marketing success.
How do you encourage people to subscribe to your emails?
- Offer an incentive
- This can range from 10% off their first service to being entered in a raffle if they subscribe. Make sure you're complying with GDPR, though!!
- Create desirable content
- Your social media is a taste of what the type of content you will be emailing to your contact lists. If you create content that your clients love to see, they will be more inclined to subscribe to your emails.
- Finding it tricky to identify what your contacts want to see? Check out What you need to know about Social Media analytics for Business.
- Make it easy to subscribe.
The best way for a client to subscribe to your emails is if they can easily do so. Put links in your social media bios or a pop-up subscription box when someone first visits your website.
People have started to subscribe, what’s next?
- Don’t spam!
- There is nothing that will make your contacts click the “unsubscribe button” faster than being emailed too frequently. Create an email schedule to remind yourself how often you have been emailing certain contact lists, so you can refrain from spamming your contacts.
- Produce useful content.
- One of the best ways to keep subscribers is to present yourself as a source for valuable updates and information. Be smart with your campaigns so that A. they’re aesthetically pleasing and B. your readers will find them useful.
- Invest in an email marketing analytics to
- It’s one thing to do the content creation and marketing but using analytics tools to provide you with useful metrics that help you understand how your campaigns are preforming is very important for maintaining a successful digital marketing presence.
- Examples of analytic tools: rezora, CoSchedule, FormGet, Express Pigeon.
- Subscribe to a CRM tool.
- A Customer relationship management tool (CRM) is a great way to gather, manage, and convert your contacts. Using a CRM will help you keep your leads organized while tracking your marketing metrics.
- Here are some great real estate CRM tools: Contactually, Salesforce, Hubspot
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