Digital Marketing for Dummies: Everything You Need to Know to Get Started

You’ve probably heard of digital/online/internet marketing before. But if you're here, you’re not exactly an expert. And that’s alright! We all start somewhere.

SEO and Why It Matters for Your Real Estate Business

When someone in your area is looking for an agent, do you want them to come to you first or the agent down the street? Of course you want potential clients to approach you first -- that’s a no-brainer -- but how can they do that if they can’t find you? Today we’re talking about SEO and why it matters for your real estate business.

InvitedHome tells us how they’re doing Luxury Vacation Rentals the right way

In this blog post we’ll look at the emergence of the luxury vacation rental market and how InvitedHome, a luxury vacation rental and property management service, has excelled in this industry by finding its niche market. We spoke with Wendy Purvey, Chief Marketing Officer of InvitedHome with over 30 years of experience in luxury real estate, who tells us all about what InvitedHome is doing and how it can benefit agents. 

How Top Realtors use Facebook

Did you miss our guest webinar with Shotzr? No worries! We're giving you the key takeaways from our webinar about how the most successful real estate agents use Facebook. 

Shotzr connects a responsive network of photographers around the world with companies that need professional images for use in Digital MarketingWhen making emails and marketing pieces in rezoraShotzr is a great tool to use to find localized images! Justin Nassir, from Shotzr, conducted a statistical analysis of 12 months of Facebook posts by Top Realtors & Agencies and reported his findings to all of us in this guest webinar.  

Guest Post: Our Senior Customer Success Manager weighs in on rezora's Core Values

Here at rezora we have a lot of values that we like to stick to: Always taking a sound and reasonable approach to tough situations, finding and utilizing the best strengths of every member of our team, and never feeding the gremlin after midnight. But at the core of our practices, we have five values in particular that we think about every single day as we do business. In an attempt to peel back the curtains on our methodology, I wanted to take the time to share these with you. They are:

Will Hurricane Irma change the way Properties are Built in Sarasota?

Hurricane Irma was a very damaging storm and Florida’s housing industry is assessing how they can protect their houses against future storms. Irma ripped off roofs, flooded coastal cities, and knocked out power to more than 6.8 million people. We talked with Brian Wood, a professional agent from Sarasota Florida, to get local insight on the state that some Florida properties are in, and what he thinks Floridians can do to brace themselves for future hurricanes to come.

Part 3 of 3: Advice to New Agents Coming into Real Estate

In the previous two posts in this trilogy, we discussed how technology has transformed Real Estate into a digital world and how using this technology correctly will greatly help your success in the future. With the information from those two posts in mind, we end this series with some advice from successful Real Estate professionals who have over 20 years of experience in the industry. Hopefully this post provides guidance and answers some questions for new agents who are starting their careers and expect some great success in the future.

Part 2 of 3: Why Leveraging Technology to get to know your Clients is the Future of Real Estate

In the first post of this series, (How has the Real Estate Industry changed over the past 10 years?), we discussed how technology has transformed the real estate industry. Business success now coincides with the success of one's website, social media, and mobile accessibility. But what does this mean for the future of the industry? How can you take advantage of current trends, in order to excel in the future? We sat down with Bill Fandel, a top producing agent with over 22 years of experience in the industry, to get insight on what you can expect for the future of business through real estate.

Part 1 of 3: How has the Real Estate Industry changed over the past 10 years?

The real estate industry is a rollercoaster of trends. As technology advances, many aspects of business advance with it. Compared to 10 years ago, the channels of real estate marketing have changed dramatically, simultaneously bringing along numerous new trends with it.