For The Savvy Digital Marketer

Email marketing is very important for real estate marketers and agents to use in order to optimize their reach and maintain a strong relationship with clients. Though most marketers do engage in email marketing, many have neglected several key practices that would greatly improve their email campaign results and generate more sales leads. We will start by first looking at recent email marketing statistics to reiterate why email marketing is vital, then we will analyze several email marketing best practices and trends that all real estate marketers should be doing in 2019. 

Let’s face it, winter isn’t always the easiest time to come up with good content. With the cold dark days ahead of us, your content may start to get dull as well. To avoid losing contacts due to boring emails, plan out your winter content this year with this list of 45 great content ideas for both your local and general audiences. 

Are your newsletters performing as well as you want them to? There are many ways you can improve your newsletters, and some are super easy to do. If your newsletter content needs some updating, follow these 5 awesome tips! 

Are your clients getting bored of receiving the same content? It may be time to spice things up! Sending email blasts about fun and relevant holidays or observances is a refreshing way to keep your clients interested in your emails. There are many ways you can communicate different holidays and observances to your audience through emails and social media but sometimes adding a little creativity to your content can make all the difference. To help you start to plan your November digital marketing content, we have created a list of great ideas that will be sure to keep your audience’s attention. 

Techopedia describes animated GIFs as an image encoded in graphics interchange format (GIF), which contains several images or frames in a single file and is described by its own graphic control extension. Technical terms aside, GIFs are a creative and trendy marketing tool that can help enhance your content. There are several ways you can use GIFs and we have compiled a list of some of the most creative and effective ways to use GIFs in your digital marketing.

First, here are some resources for creating your own GIFs: Giphy, Ezgif, GIFMaker, IMGflip  

Email marketing is one of the best ways to reach your target audience. The goal is to gather contacts and convert them into leads. However, there are some key practices that go into maintaining a good relationship with your clients, as well as converting contacts into leads. Fortunately, there are many tools that exist that are designed to help you improve how you send and manage your content so that each email or social piece is optimized. To get you started in the right direction, we have created a list of strategies to help you achieve email-marketing success. 

As summer comes to an end, fall brings great opportunities for new content! Planning your email and newsletter content is important and allows you a chance to be creative. We have thought of great ways for you to spice up your digital content. By incorporating localized content into your digital marketing plan, you won’t just be adding interesting content for your readers, but you will also be showing that you understand your community and region. We have brainstormed a great list of localized content ideas for the month of September to give you inspiration for your next marketing piece! 

Writing content for your newsletters, blogs, and social media can be time consuming, and sometimes you may find yourself in a "content rut". Luckily there are a myriad of helpful sources filled with content ideas, useful articles, and how to's to guide you on your quest for fabulous, memorable content. We have compiled a list of some of the best sources for generating content ideas for your convenience! 

Has your content marketing strategy been generating the engagement you have been working for? There are several ways you can fine tune your plan in order to help you manage, analyze, and perfect your content. Our marketing team has put together a list of 7 great tips that will help you improve your content marketing plan and receive the results you've been waiting for. 

Understanding paid, earned, and owned media as well as their differences is important for any business professional looking to increase their impact and exposure through digital marketing. Not only are the components of this digital marketing trifecta important, they also directly impact each other in several ways. For our clients to be able to become the best digital marketers, we have laid out definitions, explanations, and examples of paid, earned, and owned media while explaining how each corresponds to the next.