For The Savvy Digital Marketer

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!

Creating compelling content for your email marketing is one of the best ways to draw in new business.

The Situation

Steamboat Sotheby's International Realty is a full service luxury real estate firm serving Northwest Colorado. With approximately 100 agents, Steamboat SIR is the leading real estate firm in Steamboat. With the goal of creating and distributing compelling content, Steamboat SIR uses the rezora software to successfully optimize their digital marketing strategy.

When was the last time you tried something new in your digital marketing? The truth is, if you’re a real estate agent or marketer in this digital age, you most likely have the basics: Social media, email distribution lists, and maybe additional email marketing. 

It seems that almost all agents use these marketing technologies, yet in 2018, 48% of all firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years. (NAR).

Whether you’re a new agent looking to create your contact database or a real estate marketer looking to improve the quality of leads within your existing database, having a solid database is key for professionals throughout the real estate industry. Though the process requires dedication to both create and maintain, there are several methods for maximizing your databases that will yield you more referrals and valuable leads. 

The Buffin & Company eBook refers to your database as the “Relational Asset” of your real estate business meaning that the relationships you have and create will be your most valuable tool for achieving success. Because relationships are created and built in different ways, it is important to structure your database strategically.

Running a successful brokerage brings challenges especially as your agent forces starts to get larger and larger. Your brand may be doing well enough to expand, but it is important to remember that as your brand grows, so does the amount of support you need to provide to your sales team. There are several efforts you can make to successfully support a growing force of agents and we went into detail about five of the best practices.

Email marketing is very important for real estate marketers and agents to use in order to optimize their reach and maintain a strong relationship with clients. Though most marketers do engage in email marketing, many have neglected several key practices that would greatly improve their email campaign results and generate more sales leads. We will start by first looking at recent email marketing statistics to reiterate why email marketing is vital, then we will analyze several email marketing best practices and trends that all real estate marketers should be doing in 2019. 

Let’s face it, winter isn’t always the easiest time to come up with good content. With the cold dark days ahead of us, your content may start to get dull as well. To avoid losing contacts due to boring emails, plan out your winter content this year with this list of 45 great content ideas for both your local and general audiences. 

Are your newsletters performing as well as you want them to? There are many ways you can improve your newsletters, and some are super easy to do. If your newsletter content needs some updating, follow these 5 awesome tips!