Why Building Engaging Real Estate Marketing Emails Is So Important

Have you ever thought of email marketing as casting a wide net to try and pull in as many folks as possible? For many agents, that is the go-to marketing tactic, however, it may not be the best one. In fact, it could be damaging.

Alternative Text: The Secret Tool to Ensuring Your Image-Heavy Emails Are Delivered

Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?

Nurturing your Contacts with Intentional Email Marketing

 
 

When you hear the words "email marketing", what type of content comes to mind? In real estate, agents tend to think of promoting listings through emails, which is in fact how email marketing is widely used in the industry. However, agents tend to abuse this type of marketing which can cause contacts in their sphere to become annoyed and potentially unsubscribe. Sound familiar? Now before pumping the brakes on marketing your listings through email, consider a more intentional approach to communicating with your sphere and staying top of mind.

How Can A CTA Improve Your Email Marketing?

 
 

All of us, as consumers, are inundated with marketing messages every day , and that does not exclude the people on your contact lists. The solution to avoid landing automatically in the "Trash" folder or being "Reported as Spam", is not only a straight-forward subject line (more on that here), but a clear, visible Call-To-Action (CTA) as well.

Is the risk worth the reward? An overview of email marketing's riskier practices

So, you like to live life a little dangerously? Whether you're staying on a 5 in blackjack, you keep a glass of water next to your laptop, or you use web fonts and embed videos in an email, you know there can be value in taking risks that don't necessarily have a 100% success rate.

The Simplest Ways to Make Email Marketing Work For You

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

Creating An Effortless e-Newsletter From Top to Bottom

In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!

Email Content Ideas For When You're Feeling Stuck

Creating compelling content for your email marketing is one of the best ways to draw in new business.

Creating Compelling Content with rezora: A Case Study

 

The Situation

Steamboat Sotheby's International Realty is a full service luxury real estate firm serving Northwest Colorado. With approximately 100 agents, Steamboat SIR is the leading real estate firm in Steamboat. With the goal of creating and distributing compelling content, Steamboat SIR uses the rezora software to successfully optimize their digital marketing strategy.

Creative Digital Marketing Ideas for Real Estate

When was the last time you tried something new in your digital marketing? The truth is, if you’re a real estate agent or marketer in this digital age, you most likely have the basics: Social media, email distribution lists, and maybe additional email marketing. 

It seems that almost all agents use these marketing technologies, yet in 2018, 48% of all firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years. (NAR).