As someone who straddles being an old Gen Z'er and a young Millennial, I can attest that TikTok has always sounded like a passing trend where kids these days go to laugh at internet jokes; however once I swallowed my adult-sized pride and downloaded, I discovered something I should've seen coming.
With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
In my normal day as I sit in my office, surrounded by books disorganized on shelves, instruments in and out of cases leaning on each other with no real rhyme or reason, and soccer scarves draped over the back of my chair instead of on their proper wall hangings, I often think about decluttering, reorganizing, and just simplifying my space. I know that I am not alone in the need to take the steps to making things more simple in both my work and personal life.
The market over the last year has been fickle to say the least. We've gone from a standstill to a white-hot market where brokerages can't keep inventory on hand. For many who were struggling to keep doors open, the resurgence of the market has been quite literally a lifesaver. As things begin to cool for the holidays, the question many brokers are asking is how can they prepare themselves for the inevitable downswing?
The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.
Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?