Using TikTok To Market To Millennials, From a Millennial

As someone who straddles being an old Gen Z'er and a young Millennial, I can attest that TikTok has always sounded like a passing trend where kids these days go to laugh at internet jokes; however once I swallowed my adult-sized pride and downloaded, I discovered something I should've seen coming.

20 Best Articles of 2020

Let's ring in the new year with a compilation of our most popular blog posts of 2020 - hopefully you learned a thing or two with us, and we can't wait for you to see what the next 52 weeks of blogs will bring.

Is guerrilla marketing going to be the winning strategy of 2021?



With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).

The Guide to GIF in Email

Making your email stand out is one of the key elements to a successful email campaign, and while there are numerous ways to do so — many of which have been covered on this very blog — I want to talk specifically about adding motion and animation to your emails through the use of GIFs.

Email Simplicity: Like Marie Kondo, but for Emails

In my normal day as I sit in my office, surrounded by books disorganized on shelves, instruments in and out of cases leaning on each other with no real rhyme or reason, and soccer scarves draped over the back of my chair instead of on their proper wall hangings, I often think about decluttering, reorganizing, and just simplifying my space. I know that I am not alone in the need to take the steps to making things more simple in both my work and personal life.

Staying Hot When The Market Cools

The market over the last year has been fickle to say the least. We've gone from a standstill to a white-hot market where brokerages can't keep inventory on hand. For many who were struggling to keep doors open, the resurgence of the market has been quite literally a lifesaver. As things begin to cool for the holidays, the question many brokers are asking is how can they prepare themselves for the inevitable downswing?

rezora Launches New Marketing Services Packages to Support Your Real Estate Digital Marketing Needs

While 2020 isn't really going as we were expecting, at rezora, we are always looking for ways to support you and make our platform a stressless tool for your marketing needs.

Making More From Less With Your Real Estate Email Marketing Content

The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.

Why Building Engaging Real Estate Marketing Emails Is So Important

Have you ever thought of email marketing as casting a wide net to try and pull in as many folks as possible? For many agents, that is the go-to marketing tactic, however, it may not be the best one. In fact, it could be damaging.

Alternative Text: The Secret Tool to Ensuring Your Image-Heavy Emails Are Delivered

Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?