As a real estate agent, building relationships and staying top-of-mind with your clients and prospects is key. Email marketing is a fantastic way to do just that, but if you’re just starting, it might feel overwhelming. You probably want to know how you can make a big impact without spending all day crafting emails.
Whether you're sharing listings, market updates, or simply keeping your brand fresh in people's minds, these quick, practical tips will help you confidently kick off your email marketing.
Don't Reinvent the Wheel
Email marketing doesn't need to be complicated. Instead of starting from scratch, use what's already at your fingertips. Most brokerages or brands offer templates and content you can easily personalize. Take these resources and make them your own with just a few tweaks to match your personal style.
Also, don't underestimate your own inbox as a source of inspiration. Take a peek at the emails you actually open and enjoy. What grabs your attention? Is it the subject line, design, or content style? Use these insights to guide your own email creations.
Stay On-Brand
Keeping your emails consistent with your brand helps people quickly recognize and trust you. Stick to your brand’s colors, logos, fonts, and style, making every email feel familiar and professional.
Did you know:
- Consistent branding can boost revenue by 10–20%.
- 80% of brand recognition is visual—think colors and logos.
- 81% of consumers say they need to trust a brand before buying, and authenticity matters to 86% of them.
Using your brokerage's branding guidelines doesn't have to be complicated. Tools like rezora make it easy with ready-to-use, branded templates, modular content rows, and built-in brand integrations.
PS: Want to learn more about branding? We wrote an eBook about it! You can download it here.
Remember: An Email is Not a Website
Keep your emails short, sweet, and easy to scan. Remember, emails have one main job: getting people interested enough to click through to your website, where you can provide more details. We all sometimes want to squeeze everything into one email, but resist! On average, your audience will only glance at your email for a few seconds, so make that quick look count! Grab their attention and direct them to your website to dive deeper. Focus on a compelling subject line and prominent call to action, and you’ll see the best results.
Establish a Sustainable Email Cadence
Instead of packing everything into one giant email, space things out a bit. Have multiple listings? Send each in its own email on different days, so you stay consistently present without overwhelming your contacts.
If you prefer sharing several listings at once, consider sending personalized follow-ups to the people who show interest by clicking through. It's a great way to nurture leads and shows you’re attentive to their interests.
Using these friendly tips, you'll find email marketing less intimidating and more rewarding. Start sending emails confidently, engaging your contacts effectively, and steadily growing your real estate business.
