What is Google Analytics?
Google Analytics is a freemium web analytics service offered by Google, that tracks and reports website traffic. It monitors your website's traffic to detect significant statistical variations, then generates alerts when they occur. (see Wikipedia)
What are the Benefits of Google Anaytics?
A closer look will bring you insights you might have missed — for example, a spike in traffic from a particular city or campaign.
Who should use Google Analytics?
This feature if particularly useful if you’re already using Google Analytics and you want to see how a specific campaign is performing (based on how much traffic it’s driving back to your company’s site).
Additionally, if you’re a data junkie, this is probably something you’ll find useful and fun. If analyzing data and statistics isn’t your thing and this integration isn’t for you – we get it. You can simply leave your account as is without turning on the GA link tracking.
Final remarks:
Web analytics open up a whole new world when it comes to consumer behavior. You now have more insight to where your customers are coming from and why/how they got to your website. Because this data gauges traffic and popularity trends, it can help you improve the overall effectiveness of your website by identifying focus areas.
If you’re interested in learning more, you can check out this article.
