For The Savvy Digital Marketer

rezora team touring Zappos circa 2016. The founders used flip phones in 2009, so unfortunately, photos from early rezora days are scarce.

rezora launched in 2009, with its key creation period being in 2008, amidst an economic collapse. The 'never say die' attitude of rezora's founders got us where we are today, and is as important as ever. There's a wealth of stress-inducing content out there, so in an effort to bring some positivity across your screen, we decided to share the story of how rezora went from four guys sharing an apartment in a college town to the industry leading solution it is today.

Implementing a new piece of software in an office is a struggle on its own, but it can feel like even more of a burden when your workforce is working remotely. When you're not able to get everyone in a room together, it may feel like your only option is to hold your agent's hands through every step via constant emails and frantic phone calls. But we're here to dispel that myth: it may be something you're not used to yet, but implementing software while the office is at home is completely doable.

The biggest thank you an agent can receive is a referral, but how do you inspire your clients to make the referral? We talked about a few ways in this blog post, but today we're talking about the idea of empathy maps. Empathy maps are a great way to get inside the mind of your buyer or seller, and then cater to their specific needs.

With everyone staying at home and social distancing, how do real estate agents remain relevant with their clients and prospects? According to NAR, 90% of buyers say they will use their agents again. Yet, only 12% do, per Chris Stuart, CEO of HSF Affiliates, LLC. Agents and brokerages have the ability to improve that, and it exists with the contacts you already know.

rezora made the transition to a fully remote company in 2017, which has given us the luxury of honing our ability to run a productive office from home. In an effort to help alleviate some of the navigation required when it comes to working from home, we've compiled a list of the most helpful resources and best practices, from our desks to yours.

If you or someone you know may benefit from our adapted platform, please reach out to customerlove@rezora.com to see how we can help.

Digital marketing platform, rezora, announced today that it's unique email marketing capabilities have found a new way to serve the community during the COVID-19 pandemic - by helping clinicians remain connected to the friends and families of patients at The Enclave, a transitional rehabilitation community located in San Antonio, TX.

In our increasingly complex, connected digital world, protecting the data of your prospects and customers has become a critical business responsibility that faces more and more legal scrutiny from international, federal and state governments. To make sure you are adhering to the most current regulations, we are committed to taking all necessary steps to ensure you stay compliant in your digital marketing efforts.

Photo from Glossier's Instagram.

I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.

So far on this blog, we’ve talked a lot about basic marketing best practice. In the past, we’ve stressed the importance of including a Call To Action, which, simply stated, means providing your reader with a clear way to take whatever action comes next.  For many of our clients, a typical call to action means filling out a lead form.