Avoiding the SPAM Folder and Deliverability Best Practices

Deliverability in digital marketing is key - by this we mean taking steps to help your email reach the inbox of your recipient. Since each email server uses its own criteria and process, it can be tricky to pinpoint exactly why an email went to SPAM. However, there are plenty of things you can do as a digital marketer to ensure the best deliverability possible.

How Often Should You Be Sending Emails?

I'm sure that most of your email recipients feel like Allie in the Notebook. They pace back and forth in front of their computer staring at their inbox...waiting for your email. They keep hitting refresh, never losing hope that your email is coming.

Adding Value To Your Services By Personalizing The Homebuyer Journey

The typical homebuyers experience, these days, starts online. A buyer searches for homes in an area and is given a long list of properties within their budget that then must filter through and hopefully find something close to what they're looking for. This modern-day practice, however, is far from personal and makes the homebuying process stressful and seemingly endless.

Email Content Ideas For When You're Feeling Stuck

Creating compelling content for your email marketing is one of the best ways to draw in new business.

Creating Compelling Content with rezora: A Case Study


The Situation

Steamboat Sotheby's International Realty is a full service luxury real estate firm serving Northwest Colorado. With approximately 100 agents, Steamboat SIR is the leading real estate firm in Steamboat. With the goal of creating and distributing compelling content, Steamboat SIR uses the rezora software to successfully optimize their digital marketing strategy.

Creative Digital Marketing Ideas for Real Estate

When was the last time you tried something new in your digital marketing? The truth is, if you’re a real estate agent or marketer in this digital age, you most likely have the basics: Social media, email distribution lists, and maybe additional email marketing. 

It seems that almost all agents use these marketing technologies, yet in 2018, 48% of all firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years. (NAR).

SEO and Why It Matters for Your Real Estate Business

When someone in your area is looking for an agent, do you want them to come to you first or the agent down the street? Of course you want potential clients to approach you first -- that’s a no-brainer -- but how can they do that if they can’t find you? Today we’re talking about SEO and why it matters for your real estate business.

Maximizing Your Database

Whether you’re a new agent looking to create your contact database or a real estate marketer looking to improve the quality of leads within your existing database, having a solid database is key for professionals throughout the real estate industry. Though the process requires dedication to both create and maintain, there are several methods for maximizing your databases that will yield you more referrals and valuable leads. 

The Buffin & Company eBook refers to your database as the “Relational Asset” of your real estate business meaning that the relationships you have and create will be your most valuable tool for achieving success. Because relationships are created and built in different ways, it is important to structure your database strategically.

5 Tips for Supporting a Growing Force of Agents

Running a successful brokerage brings challenges especially as your agent forces starts to get larger and larger. Your brand may be doing well enough to expand, but it is important to remember that as your brand grows, so does the amount of support you need to provide to your sales team. There are several efforts you can make to successfully support a growing force of agents and we went into detail about five of the best practices.

How Real Estate Marketers Can Dominate with a Multi-Channel Marketing Strategy