While 2020 isn't really going as we were expecting, at rezora, we are always looking for ways to support you and make our platform a stressless tool for your marketing needs.
The due dates on your calendar for the next eBlast keep coming, but the content seems to be finite. It’s important to keep your content diverse enough to keep your audience engaged, so next time you’re putting together that monthly eNewsletter, consider how you can use your existing content to create even more valuable content for your sphere of influence and prospective clients to consume.
Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.
After hearing the phrase "unprecedented times" enough to last me a lifetime, I've decided to rebrand it "chaotic times," because that's what it really feels like. No amount of routine-building and habit-forming seems to untangle the long list of things to think about right now; you know you're spending your days stressed and busy, but nothing seems to get done and that to-do list only gets longer, even though there's an abundance of time being spent at home with nothing to do. Lo and behold, you find yourself in a downward spiral because you're somehow burnt out while also not doing enough. While we can't solve all your problems, we can share a few ways to help you cope with ever-growing stress levels, especially as the the seasons change and with it, the real estate market.
Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?
Any good tech vendor comes with a contract; a written document that outlines the relationship between two parties is vital for specifying exactly what the other is benefitting, and making sure expectations are set in a tangible manner. Remember that shiny new integration your vendor promised you before you signed, but now that you've been a customer for a couple months, it seems to have slipped their minds? Your contract can and should include these things to keep everybody on the same page for the entirety of your relationship.
When you hear the words "email marketing", what type of content comes to mind? In real estate, agents tend to think of promoting listings through emails, which is in fact how email marketing is widely used in the industry. However, agents tend to abuse this type of marketing which can cause contacts in their sphere to become annoyed and potentially unsubscribe. Sound familiar? Now before pumping the brakes on marketing your listings through email, consider a more intentional approach to communicating with your sphere and staying top of mind.