Every hardworking agent knows that you dedicate a large amount of your time to running open houses, and meeting with clients. Sometimes it's hard to fit in a sufficient amount of time for marketing, which is a huge part of spreading your brand. In order to be a successful agent, you need to balance when you market and when you run the sales. For agents, marketing is essential for building a client base, creating a reputation, and generating more leads.
Luckily, there is a marketing platform available that can take the frustration out of how agents market themselves. At rezora, it's our mission to provide our clients with the tools needed to be proficient marketers. Through easy-to-access marketing downloads and editable templates, agents can schedule and send on-brand marketing pieces quickly and efficiently.
Here's how real estate marketing is easier with rezora!
- Provides editable templates in an online marketing platform.
According to RIS Media, one of the best ways to make marketing for agents easier is by using editable templates inan online marketing platform. With rezora, marketing directors can create traditional and digital marketing materials that are available to agents and easy to edit, send, and use for content on social media. Agents will receive on-brand material that they can choose to edit and send to their personal contact lists. This way, agents can still market to their own clients while still following brand guidelines.
This makes marketing a great deal easier for agents because the steps that could be considered "busy work" are already done for them! This gives agents more time to focus on building their business.
- Extends reach.
When agents use rezora, they can pull listings and information straight from MLS, and send them to their client lists! This way, agents can have an easy and automated system to help simplify their marketing process.
Also, agents can create an endless amount of different contact lists that they can organize however they chose. With the help of multiple analytics tools, rezora can help extend agents' contact reach by showing them how to optimize marketing material in order to send the content their target markets want to see.
- Analytics and KPIs
Like briefly explained above, rezora offers a number of analytics tools that measure important marketing metrics. With rezora analytics, you'll see how many of your emails bounces, how many were opened, how many lead to clicked links, and how many ended up in someone's spam. Additionally, rezora analytics shows how your email was viewed (mobile, desktop, tablet).
KPIs, or key performance indicators, are carefully selected and reported metrics that determine whether or not your marketing strategy is helping you achieve your business goals.
These KPIs measure website traffic, email open and click through rates, conversation rates, and social media traffic.
Important: 4 Marketing KPIs You Should be Measuring
- Support staff
Our team at rezora takes great pride in providing excellent customer support for our clients. We work hard every day to make sure every marketer can have the most simple and stress-free process. On top of email support and live chat, the support team is constantly hosting webinars and training sessions to improve our clients' marketing skills.
