Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.
With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
So, it’s official. We’ve made it. 2020 is coming to an end, and with that, we have all the holidays approaching very quickly! You’re booked solid for the next few weeks trying to complete as many transactions as possible before the year ends, planning virtual holiday gatherings, spending time with your family and gift wrapping. With all that going on, who has time to remember to send out a holiday email every week?
In my normal day as I sit in my office, surrounded by books disorganized on shelves, instruments in and out of cases leaning on each other with no real rhyme or reason, and soccer scarves draped over the back of my chair instead of on their proper wall hangings, I often think about decluttering, reorganizing, and just simplifying my space. I know that I am not alone in the need to take the steps to making things more simple in both my work and personal life.