We all know that email marketing is important, and as brokers, it's the number one way you stay connected with clients. It's where your client is looking for information from you on the next new listing or open house, where you confirm appointments, maintain your client relationships, and share the final documents to close the deal. With all the business we conduct over email the big question is, what does your email look like when you send it to your clients? Is it easy to read and engage with for each client on their desktop AND mobile device?
Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.