Why Building Engaging Real Estate Marketing Emails Is So Important

Have you ever thought of email marketing as casting a wide net to try and pull in as many folks as possible? For many agents, that is the go-to marketing tactic, however, it may not be the best one. In fact, it could be damaging.

Alternative Text: The Secret Tool to Ensuring Your Image-Heavy Emails Are Delivered

Everybody loves beautiful, visually-pleasing marketing pieces. They are eye catching and they bring users deeper into your content. It's easy to associate beautiful marketing with images, but you have to remember to watch out for heavy image use. Many spam scanners view images as a sign that your marketing piece is really a big plate of spam. So what to do?

The Gmail Promotions Tab: What Is It & How Does It Impact My Digital Marketing?

 

It's a common story we hear in support: you craft an amazing email, proofread and tweak the design and messaging, and carefully select your audience to receive it. You've done everything right, and you send...and your email arrived in the Promotions tab in your Gmail account. Oh no!

Nurturing your Contacts with Intentional Email Marketing

 
 

When you hear the words "email marketing", what type of content comes to mind? In real estate, agents tend to think of promoting listings through emails, which is in fact how email marketing is widely used in the industry. However, agents tend to abuse this type of marketing which can cause contacts in their sphere to become annoyed and potentially unsubscribe. Sound familiar? Now before pumping the brakes on marketing your listings through email, consider a more intentional approach to communicating with your sphere and staying top of mind.

How Can A CTA Improve Your Email Marketing?

 
 

All of us, as consumers, are inundated with marketing messages every day , and that does not exclude the people on your contact lists. The solution to avoid landing automatically in the "Trash" folder or being "Reported as Spam", is not only a straight-forward subject line (more on that here), but a clear, visible Call-To-Action (CTA) as well.

Is the risk worth the reward? An overview of email marketing's riskier practices

So, you like to live life a little dangerously? Whether you're staying on a 5 in blackjack, you keep a glass of water next to your laptop, or you use web fonts and embed videos in an email, you know there can be value in taking risks that don't necessarily have a 100% success rate.

Your Digital Marketing Strategy Should Be Evolving to Appeal to Millennials

According to the National Association of Realtors 2019 Home Buyers and Sellers Generational Trends, 37% of homebuyers consisted of millennials. When it comes to millennials, technology plays a large part in their house-hunting, because this generation relies heavily on mobile devices to search, view properties, and communicate with real estate agents. With this in mind, in order for a real estate agent to market to a millennial, they should be prepared to include text messaging in their digital marketing strategy.

Taking your Spheres to a higher level

Spheres are very powerful, magical shapes in the world of real estate marketing. An agent's "Sphere of Influence" (SOI) is the collection of contacts or prospects with whom they have a relationship, whether in the short-term for the purposes of buying or selling property, or over the long-term so that they "stay top of mind" for when a short-term opportunity arises. Building, growing, and maintaining your SOI is key to successful real estate marketing, as it is akin to constantly yet moderately pedaling your bicycle to keep your momentum and forward progress going while you work on your more immediate deals.

The Simplest Ways to Make Email Marketing Work For You

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

What's Under The Hood at rezora: Deliverability, Your Reputation, And How You Can Improve

When I order a package online, I'm usually given an expected delivery date and time - and this is amazing. There's so much that goes into the delivery of that package: where it's shipping from, how busy the facility is, delivery schedules, the day of the week, staffing, etc. And as the recipient, I don't have to worry about any of this, because there are a ton of people and good processes working behind the scenes so that I can trust that date. In short, their reputation precedes them.