Mobile View is the New Normal

We all know that email marketing is important, and as brokers, it's the number one way you stay connected with clients. It's where your client is looking for information from you on the next new listing or open house, where you confirm appointments, maintain your client relationships, and share the final documents to close the deal. With all the business we conduct over email the big question is, what does your email look like when you send it to your clients? Is it easy to read and engage with for each client on their desktop AND mobile device?

8 Ways To Improve Your Marketing Email's Success



Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.

The Red Pen: How You Can Learn From Your Low Performing Email Marketing Efforts

Don’t think of an email with low performance as a failure, but instead as a point for reflection.

Don't Sweat It: rezora's Marketing Services Will Tackle Every Marketing Project On Your List

At rezora, understanding the hustle that comes with a real estate career, we are always looking for ways to support you so you can spend your time on what’s important: getting leads & closing deals, while we handle the hassle of your content creation.

The Best Time To Send An Email According To 10 Years of Data

Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.

Using TikTok To Market To Millennials, From a Millennial

As someone who straddles being an old Gen Z'er and a young Millennial, I can attest that TikTok has always sounded like a passing trend where kids these days go to laugh at internet jokes; however once I swallowed my adult-sized pride and downloaded, I discovered something I should've seen coming.

Teamwork Makes The Dream Work

As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies. 

Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.

More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.

The Big Blog of Email Design Inspiration

With all the marketing emails an agent or marketer will send in their career, it's more than likely a little inspiration will be needed from time to time. These examples are a great place to start to get your creative energy flowing, plus resources for even more good emails. 

Leverage Your Brokerage's Tech Stack to Grow Your Brokerage

Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.

20 Best Articles of 2020

Let's ring in the new year with a compilation of our most popular blog posts of 2020 - hopefully you learned a thing or two with us, and we can't wait for you to see what the next 52 weeks of blogs will bring.