According to the National Association of Realtors 2019 Home Buyers and Sellers Generational Trends, 37% of homebuyers consisted of millennials. When it comes to millennials, technology plays a large part in their house-hunting, because this generation relies heavily on mobile devices to search, view properties, and communicate with real estate agents. With this in mind, in order for a real estate agent to market to a millennial, they should be prepared to include text messaging in their digital marketing strategy.
Spheres are very powerful, magical shapes in the world of real estate marketing. An agent's "Sphere of Influence" (SOI) is the collection of contacts or prospects with whom they have a relationship, whether in the short-term for the purposes of buying or selling property, or over the long-term so that they "stay top of mind" for when a short-term opportunity arises. Building, growing, and maintaining your SOI is key to successful real estate marketing, as it is akin to constantly yet moderately pedaling your bicycle to keep your momentum and forward progress going while you work on your more immediate deals.
Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.
When I order a package online, I'm usually given an expected delivery date and time - and this is amazing. There's so much that goes into the delivery of that package: where it's shipping from, how busy the facility is, delivery schedules, the day of the week, staffing, etc. And as the recipient, I don't have to worry about any of this, because there are a ton of people and good processes working behind the scenes so that I can trust that date. In short, their reputation precedes them.
With the country preparing to reopen, virtual open houses will likely continue to be implemented going forward. This is actually a good thing because it will allow you as a real estate agent to reach outside of your normal boundaries. Doing virtual tours gives you viewers not just within your country, but across the globe. The number one key when it comes to virtual tours is making sure that you freshen up on your digital skills, because any good virtual tour starts with a lot of digital marketing.
As a global pandemic surrounds each and every one of us, many are forced to venture into unfamiliar waters when it comes to business. More companies are conducting business exclusively online, employees are working from home, and consumers have limited access to the traditional marketing techniques they would encounter every day. This uncharted territory has left many corporations wondering how to best reach their clients, stay relevant, and keep costs down. The answer is email marketing. The real estate industry is no stranger to email marketing, however, it is more important now than ever to do it right, and efficiently.
With everyone staying at home and social distancing, how do real estate agents remain relevant with their clients and prospects? According to NAR, 90% of buyers say they will use their agents again. Yet, only 12% do, per Chris Stuart, CEO of HSF Affiliates, LLC. Agents and brokerages have the ability to improve that, and it exists with the contacts you already know.
In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!