Have you ever thought of email marketing as casting a wide net to try and pull in as many folks as possible? For many agents, that is the go-to marketing tactic, however, it may not be the best one. In fact, it could be damaging.
Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.
After hearing the phrase "unprecedented times" enough to last me a lifetime, I've decided to rebrand it "chaotic times," because that's what it really feels like. No amount of routine-building and habit-forming seems to untangle the long list of things to think about right now; you know you're spending your days stressed and busy, but nothing seems to get done and that to-do list only gets longer, even though there's an abundance of time being spent at home with nothing to do. Lo and behold, you find yourself in a downward spiral because you're somehow burnt out while also not doing enough. While we can't solve all your problems, we can share a few ways to help you cope with ever-growing stress levels, especially as the the seasons change and with it, the real estate market.
When you hear the words "email marketing", what type of content comes to mind? In real estate, agents tend to think of promoting listings through emails, which is in fact how email marketing is widely used in the industry. However, agents tend to abuse this type of marketing which can cause contacts in their sphere to become annoyed and potentially unsubscribe. Sound familiar? Now before pumping the brakes on marketing your listings through email, consider a more intentional approach to communicating with your sphere and staying top of mind.
Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.
Podcasts are a great way to learn and share knowledge, experience, and opinions. With the ease of streaming in today’s world, you can listen to podcasts from anywhere on multiple devices and channels. Podcasts are also a great tool for agents to use to gain industry professional insights, marketing tips and coaching, motivation to reach your goals, and even a much-needed laugh. We want to encourage our readers to make a move to improve their skills and themselves, so we have compiled a list of some of the real estate industry’s top podcasts for you to explore!
Let’s face it, winter isn’t always the easiest time to come up with good content. With the cold dark days ahead of us, your content may start to get dull as well. To avoid losing contacts due to boring emails, plan out your winter content this year with this list of 45 great content ideas for both your local and general audiences.
As summer comes to an end, fall brings great opportunities for new content! Planning your email and newsletter content is important and allows you a chance to be creative. We have thought of great ways for you to spice up your digital content. By incorporating localized content into your digital marketing plan, you won’t just be adding interesting content for your readers, but you will also be showing that you understand your community and region. We have brainstormed a great list of localized content ideas for the month of September to give you inspiration for your next marketing piece!