There's an abundance of money to be made, but on the surface, it doesn't make a whole lot of sense. We read all about it so you don't have to.
On this blog we've talked extensively about sending reputation, best practices, and how to best reach your contacts inboxes. There is a wide array of factors that figure into this overall idea of deliverability, but one practice you may not have considered as harmful is email forwarding, particularly automatic email forwarding.
Each day, the average office worker receives 120 emails, and over 306.4 billion emails are sent worldwide1. These figures might feel a bit overwhelming, but not surprising given email's amazing ROI, accessibility and an increasingly mobile world. But in this opportunity lies some bigger questions for anyone using email marketing; standing out in a crowd of 306.4 billion is no easy task.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
It's no secret that email communication is one of the most essential forms of contact with customers and clients, with phone and in-person communication taking no small part. But devoting a large amount of attention and resources on only those three may still be leaving a lot of valuable potential customers to be missed and fall through the cracks — that’s where chatbots come in.
Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.