Sitting in front of my computer, preparing to introduce another article written about a recently improved marketing channel, the famed Pixies song, Where is My Mind? enters the air waves. Marketing channels - new and improved - continue to pop up everywhere, and as most have experienced, an individual's "mind" is exposed to not just hundreds but thousands of advertising messages daily. The Pixies might as well be telling the story of the mind of your potential customer, getting lost in the ocean of advertising, especially the surfed waves on the internet. It's imperative then to keep your potential customer's mind focused - as much as you can - on YOU!
