In the previous two posts in this trilogy, we discussed how technology has transformed Real Estate into a digital world and how using this technology correctly will greatly help your success in the future. With the information from those two posts in mind, we end this series with some advice from successful Real Estate professionals who have over 20 years of experience in the industry. Hopefully this post provides guidance and answers some questions for new agents who are starting their careers and expect some great success in the future.
Advice form Stacy Jones
There is much more to real estate than the buying and selling of property. Before diving into the market, take a step back and look at it from a different perspective. The influence of real estate extends far beyond what most people think because the real estate industry is a microcosm for the overall economy. It is a catalyst for what can become of an area. Where there is real estate - there are architects, and interior designers, and landscapers, and construction workers. So much of the economy depends on the steady heartbeat that is the real estate industry. Where homes are built and desired also brings the necessity for restaurants and schools and transportation and auto repair shops and many other layers that make up the ever-spinning cycle of the economy. New real estate inspires new community and as an agent, you have a great opportunity to make an impact on the world.”
Advice from Tye Stockton
Don't take any short cuts! Each and every relationship you make is incredibly valuable to your self-brand. Create a network of loyal happy clients, and they will in turn refer you to their communities furthering your reach and establishing your credibility. Paying for leads by using sites like Zillow or Trulia may be a waste of your time because most of the time you aren't reaching people who are truly interested in what you're selling. To be become a top agent, you have to put the work in by establishing yourself as reliable and consistent.
Many agents find it hard to stick out from the competition but it is important to avoid being sucked into the same patterns. It takes time to do but word of mouth referrals are the best way to gain clients in this industry. Stay focused and don't give up because success will come to you if you can create a trustworthy self-brand.”
Advice from Bill Fandel
Pick a segment of the market that you will not only be fascinated by, but also that you can master. Once you become the expert on your local market, your community will turn to you for the best information. Learn the ins and outs of your area such as the restaurants, local events, schools, and neighborhoods. Participate in your community so that everyone knows it is your community.
Correspondingly, be sure to stay on top of trends by using analytics to understand the growth of the market. For example, many people are finding themselves with an increase of discretionary income, use this trend to your advantage in your local market by keeping this in mind while marketing a listing. Utilize metadata provided by digital analytic platforms to hyper-target your clients so that you are reaching the right audience. Once you can master your specific segment of the market and combine that with quality service and analytic skills, you will undoubtedly stand out above the competition.
The real estate industry is home to over 2 million real estate licenses, making it one of the most popular occupations in the country. For those who want to make their way to the top, it is important to understand that the industry is much bigger than just selling property. Creating quality client relationships is the best way to gain referrals, and mastering your market by learning as much as you can about your community and clients will set you apart from the competition. The industry is in constant change and it can be a struggle to understand all of the ins and outs; however, once you do you will surely see success not only for yourself – but for your clients and community as well.