5 Effective Ways to Generate Leads

It's no secret that one of the most important elements of a successful business model is effectively and consistently generating leads. Although this is indeed a key element, sometimes it isn't so simple and cheap to generate strong leads. However, there are ways you can both save money and still establish yourself as a businessperson your future clients will want to seek out. We have put together a list of effective ways to generate leads and examples for you to gain inspiration from.

Here are 5 effective ways to generate leads:

1. Host a Free Educational Session

Many buyers and sellers want to learn about their market before they consider their next moves. By hosting free educational sessions to explain important concepts (such as the best times to buy/sell, successful market areas, stats on using a realtor vs. not using one, etc.) you will not only be creating a more valuable and successful client base but will also be establishing yourself as a useful source for real estate industry-based needs. Correspondingly, doing this will help you generate leads from a target market you may have not been able to fully reach otherwise. Take this opportunity to show your value as a realtor and the attendees may just end up becoming clients.

Some creative ways you can go about this:

• Invite experts to come speak or answer questions
• Conduct a simple survey at the end of the session
• Take a before and after poll
• Make sure each attendee leaves with your contact info and any other important material
• For additional ideas, visit here

2. Offer Localized Content

One way to attract local business is to offer content based on your community. At rezora, we love to help our clients out by providing several useful localized content ideas for you to use to generate more leads. Your email, website, and newsletter content should have specific value to your target market so that your recipients feel inclined to either share or talk about each piece.

Some useful localized content ideas:

• 2018 Localized Summer Content Ideas
• Localized May Content Ideas
• January and February 2018 Content Ideas
• Localized Content Ideas for the Holiday Season
• Localized Fall Content Ideas

3. Offer Referral Incentives

There are several ways you can gain referrals in any industry, but many times a satisfied customer can be your best source of advertisement. Besides impressive service and a successful closing, offering incentives to previous clients to refer you to their contacts is a great way to generate the leads you're looking for. This will not only motivate your clients to refer your services to their own network but will also keep you in contact with your previous clients.

Here are some referral incentive ideas:

• Gift cards to local restaurants/ venders
• Discounts on future services
• Free consultations

For more insight, visit these blog posts:

• 10 Stats that Prove Why it's Important to Maintain your Client Relationships after Closing
• What Goes Around Comes Around: 6 Ways to Gain Referrals from Clients

4. Become a Known Business Leader in Your Community

A realtor's dream is for leads to reach out to them for the soul purpose of knowing who they are in the community! If community members are constantly seeing your face at local events and have maybe even talked to you at some of them, your name will be the first to pop into their heads when they're in need of your services or suggesting your services to a friend or colleague. By representing yourself as part of the community by actively participating in events around your area, your presence and friendly attitude could be just what you need to generate more leads.

Here are some examples:

• Local business show cases
• Booths at local parades or festivals
• Career Fairs
• Post flyers or business cards on local bulletin boards
• Community 5ks
• For additional insight and tips, visit Learning How to Become a Community Leader

5. Take an Interest in PR

Finally, there are simple ways you can establish good public relations in and around your market area. Presenting yourself as a caring and contributing member of the community will make prospective clients more inclined to seek out your service. There are different ways to create good PR depending on your type of community, but some are consistent across the board.

Here are ways to establish good PR:

• Donating time or funding to local schools
• Supporting local charity and known causes
• Participate in environmental conservation events
• Spend time getting to know local business owners