Have you started to prepare for great things this year? The New Year came in quickly, but you aren't slowing down! January and February are great times to try out a new content marketing strategy to give you an early understanding of how your market is responding to your emails and social media. It's important to consider both key calendar dates, and localized content when sending emails and newsletters. For the next two months, try to incorporate content into your emails that is relevant to your target markets. By doing so, you will let your clients know that you are up to date on real estate trends and you'll send the message that you care about your community. To set you up for a great start, we've brainstormed some of great content ideas!
Content Ieas for Key Calendar Dates in January and February:
Holidays and other important dates on the calendar can serve to be great content! Use these dates to go beyond just saying "Happy New Year!" and send content that means more.
New Year's Day - January 1st
- New Year's Resolution Ideas
- Popular Holiday Recipes
- The Best New Year's songs of all time
- Local "Polar Plunges"
National Science Fiction Day - January 2nd
- Fun facts about space
- The best Sci-Fi movies
National Technology Day - January 6th
- Latest technology in the world
- Technology predications for the next year
- Latest real estate technologies/apps
World Laughter Day - January 10th
- A list of great jokes
- Strange laws
- Best newspaper comics of all time
Martin Luther King Jr. Day - January 15th
- Brief history of MLK
- Local activists who have made a change in thecommunity
- MLK day tribute
Groundhog Day - February 2nd
- Take a poll on what people think Punxsutawney Phil will predict
- Interesting facts about Groundhog Day
- Spring weather predictions from experts
World Radio Day - February 13th
- Top radio hits of the decade
- Info about local radio stations/shows
- Best radio apps for your phone or tablet
Valentine's Day - February 14th
- Valentine's Day specials at local businesses
- Great places around the community to buy flowers
- DIY Valentine's Day card How - To
"Almost Leap Year" - February 28th
- Famous celebrities who were born on leap year
- Show how to figure out old would you be if you were born on a leap year