Quarter after quarter, we continue to respond to your requests for additional features, functions and integrations. The Q2 development cycle has produced some impropvements that are bound to make you a better marketer. Check out the deats below...
New & Improved Reporting (For agents. For now.)
Data, data, data. You asked, we delivered.
Reporting data has been vastly improved and expanded across the site if you are an agent (Group, Company and Brand Admins are not far behind). Here are some of the highlights:
Social Network Reporting - Data on your social posts and URL links are now included in the reporting across the site - marketing pieces and contacts (and listings for our real estate module users).
Click Tracking - You will now find a Link Clicks section on the details page of a marketing piece which provides you with a list of all links that have been clicked. Clicking the Total Clicks number will also give you a list of the users that have clicked the link and how many times.
Report Exporting - Export any of the data you see into a .CSV file by clicking the green Export button found on each reporting box.
Total Reach - In many areas you will see a reference to Total Reach. This number is a combination of exact numbers when available (email recipients) and published estimates when exact data is not accessible (social networks and public links). This is meant to provide you with an idea of the reach your marketing pieces are accomplishing.
Filtering - Filter your reports by distribution channel and by distinct time periods to get a more accurate representation of how your marketing efforts are working.
My Listings Reports - For those using our real estate module, there is now a detailed reporting page with data pertaining specifically to your listing. To access this page, go to the My Listings page and then click the address of your listings.
Updated Client Activity Meter
We have updated the Client Activity Meter to better analyze your client's activities and rank them accordingly. You should now see more variance in the numbers for your clients.
Client Call List
Using a combination of the Client Activity meter and the manual Status tags (Hot, Active, Inactive) for each client. Located on your Dashboard, the Client Call List is intended to provide you with a list of your most active and important clients. Not sure where to start today? Reach out to one of these clients and you can't go wrong.
For those real estate module users that use PlanOmatic, it is now possible to use your PlanOmatic imagery to create a Custom Listing. Go to your My Listings page and click Create Custom Copy; if a PlanOmatic tour exists for that listing, you will be asked if you want to use those images in your custom copy. You will also have the choice of where links for that listing should go - PlanOmatic, the original URL or a rezora custom URL.
For those real estate module users that use WellcomeMat for your video tours, it is now possible to distribute those tours natively through the rezora system. When using a template with a WellcomeMat content area, your WellcomeMat tours will automatically be available to you to drag and drop into the marketing piece for viewing in your marketing piece and linking over to your video tour.
New Apps & Integrations Page
Where better to store these new integrations than on a single Apps & Integrations page? These new integrations, along with our previous integrations such as Eventbrite, Facebook, Google Analytics, and Twitter, can now be found on the Apps & Integrations page located under My Account.
At the top of the page you will also find additional features and services available to you such as display ad retargeting, concierge services and custom template creation.
Display Ad Creation Is Now In Your Hands
Now the creation of the display ads for your retargeting subscriptions is in your control. Utilizing the same process as any other marketing piece you have the freedom to add the copy and imagery you prefer into your ads. As with all template types, what you are able to add is limited only by your imagination and the parameter of the template as determined by your marketing department.
Display Ad Retargeting PLUS Subscription
With Display Ad Retargeting PLUS, you get access to the code snippet to place on your website. Why would you do that, you ask? Visitors to your site will be added to your retargeting audience and shown the same display ads your marketing piece recipients are seeing, further extending your marketing reach.