For The Savvy Digital Marketer

Email marketing is very important for real estate marketers and agents to use in order to optimize their reach and maintain a strong relationship with clients. Though most marketers do engage in email marketing, many have neglected several key practices that would greatly improve their email campaign results and generate more sales leads. We will start by first looking at recent email marketing statistics to reiterate why email marketing is vital, then we will analyze several email marketing best practices and trends that all real estate marketers should be doing in 2019. 

Podcasts are a great way to learn and share knowledge, experience, and opinions. With the ease of streaming in today’s world, you can listen to podcasts from anywhere on multiple devices and channels. Podcasts are also a great tool for agents to use to gain industry professional insights, marketing tips and coaching, motivation to reach your goals, and even a much-needed laugh. We want to encourage our readers to make a move to improve their skills and themselves, so we have compiled a list of some of the real estate industry’s top podcasts for you to explore! 

Following are our Live Chat, Email support, and Template support hours for the holidays.

We know you're busy and your to-do list seems to grow every day, especially with the holidays right around the corner. Let us take one of those to-do's off of your hands and suggest a few gifts - there's something for everyone on your list!

Let’s face it, winter isn’t always the easiest time to come up with good content. With the cold dark days ahead of us, your content may start to get dull as well. To avoid losing contacts due to boring emails, plan out your winter content this year with this list of 45 great content ideas for both your local and general audiences. 

Are your newsletters preforming as well as you want them to? There are many ways you can improve your newsletters, and some are super easy to do. If your newsletter content needs some updating, follow these 5 awesome tips! 

When was the last time you sat down and planned out a sound and promising content calendar? Some people might say they regularly plan out their content and many might have answered that they rarely do. Now ask yourself what you can do to produce better content so that you can better accomplish your goals. Taking the time to plan your content will make all the difference and help generate the results you’re looking for. When the next time to plan your content calendar comes around, use these 3 tips to help you produce better content. 

Are your clients getting bored of receiving the same content? It may be time to spice things up! Sending email blasts about fun and relevant holidays or observances is a refreshing way to keep your clients interested in your emails. There are many ways you can communicate different holidays and observances to your audience through emails and social media but sometimes adding a little creativity to your content can make all the difference. To help you start to plan your November digital marketing content, we have created a list of great ideas that will be sure to keep your audience’s attention. 

Techopedia describes animated GIFs as an image encoded in graphics interchange format (GIF), which contains several images or frames in a single file and is described by its own graphic control extension. Technical terms aside, GIFs are a creative and trendy marketing tool that can help enhance your content. There are several ways you can use GIFs and we have compiled a list of some of the most creative and effective ways to use GIFs in your digital marketing.

First, here are some resources for creating your own GIFs: Giphy, Ezgif, GIFMaker, IMGflip  

release 4.1.0

Ability to Use Google Fonts Within Marketing Pieces

You've worked hard to perfect a brand that differentiates your brokerage from the rest of the competition - which is why it's so important that you have your brand standards consistently upheld with every message you or your agents convey. Admins can now add Google Fonts to their rezora system, and have these fonts accessible to both marketers and agents alike. It's easy to add the fonts and they appear anywhere in rezora where fonts can be selected, e.g. in outgoing marketing pieces and templates. Please note that although these fonts will be available to the whole system, Admins are the only ones with the ability to select and add the fonts.