For The Savvy Digital Marketer

Are your clients getting bored of receiving the same content? It may be time to spice things up! Sending email blasts about fun and relevant holidays or observances is a refreshing way to keep your clients interested in your emails. There are many ways you can communicate different holidays and observances to your audience through emails and social media but sometimes adding a little creativity to your content can make all the difference. To help you start to plan your November digital marketing content, we have created a list of great ideas that will be sure to keep your audience’s attention. 

Techopedia describes animated GIFs as an image encoded in graphics interchange format (GIF), which contains several images or frames in a single file and is described by its own graphic control extension. Technical terms aside, GIFs are a creative and trendy marketing tool that can help enhance your content. There are several ways you can use GIFs and we have compiled a list of some of the most creative and effective ways to use GIFs in your digital marketing.

First, here are some resources for creating your own GIFs: Giphy, Ezgif, GIFMaker, IMGflip  

release 4.1.0

Ability to Use Google Fonts Within Marketing Pieces

You've worked hard to perfect a brand that differentiates your brokerage from the rest of the competition - which is why it's so important that you have your brand standards consistently upheld with every message you or your agents convey. Admins can now add Google Fonts to their rezora system, and have these fonts accessible to both marketers and agents alike. It's easy to add the fonts and they appear anywhere in rezora where fonts can be selected, e.g. in outgoing marketing pieces and templates. Please note that although these fonts will be available to the whole system, Admins are the only ones with the ability to select and add the fonts.

rezora will be on a company retreat next week, and will have reduced support availability. 

Presenting your client with a thoughtful gift after closing is another great way to present yourself as a valuable person to do business with. The key is to choose the right gift for your client. Fortunately, there are many kinds of great closing gifts that exist today. To give you some of the best gift ideas, we put together a brief list! 

The most effective trends are always changing and evolving when it comes to digital marketing. Because of the constant development of technology, digital marketing platforms for the real estate industry have changed drastically over the years. But never fear, our team at rezora is dedicated to providing you with the resources you need to become a successful digital marketer. 

In this blog post we’ll look at the emergence of the luxury vacation rental market and how InvitedHome, a luxury vacation rental and property management service, has excelled in this industry by finding its niche market. We spoke with Wendy Purvey, Chief Marketing Officer of InvitedHome with over 30 years of experience in luxury real estate, who tells us all about what InvitedHome is doing and how it can benefit agents. 

Contactually – Choose Between Interaction and Note 

Email marketing is one of the best ways to reach your target audience. The goal is to gather contacts and convert them into leads. However, there are some key practices that go into maintaining a good relationship with your clients, as well as converting contacts into leads. Fortunately, there are many tools that exist that are designed to help you improve how you send and manage your content so that each email or social piece is optimized. To get you started in the right direction, we have created a list of strategies to help you achieve email-marketing success. 

As summer comes to an end, fall brings great opportunities for new content! Planning your email and newsletter content is important and allows you a chance to be creative. We have thought of great ways for you to spice up your digital content. By incorporating localized content into your digital marketing plan, you won’t just be adding interesting content for your readers, but you will also be showing that you understand your community and region. We have brainstormed a great list of localized content ideas for the month of September to give you inspiration for your next marketing piece!