For The Savvy Digital Marketer

We know reading statistics and survey results aren't the most glamorous forms of marketing, but doing research on your market (as well as your competition) is key when trying to stay competitive in today's market. The National Association of Realtors recently published the Home Buyer and Seller Generational Trends Report 2017. This report is filled with valuable statistics about buyers, sellers, and industry trends from 2017. We’ve pin pointed some key pieces of information from this report and analyzed the data to see what this 2017 report means for you. 

Need some content ideas for the month of April? Look no further! We've put together a list of 41 different ideas to keep your April content game strong.

New Functionality for SALES AGENTS

Previously, marketing pieces could only be shared on personal Facebook pages. Now, by popular request, you can share your marketing piece to your Facebook Business page! You can also choose which account you’d like to share on behalf of. 

As marketers, we know videos and images make up a large portion of your online content. It's no secret that adding great visuals and graphics to your marketing pieces can increase more interest in what you're selling. With this in mind, it's important to make sure you're creating your visual content with the best tools. To give our clients some creative inspiration, we have made a list of the best apps for stock imagery, image editing, GIF makers, and design help. While scanning through the list, start to imagine all the beautiful email, social media, display ad, and other marketing pieces you could create with these helpful tools. 

As we enter into the month of March, this could be a great opportunity for you to plan your emails and weekly newsletters this month! Though it may not be Spring quite yet, March is filled with potential marketing opportunities that will make you stand out and keep your clients interested.

As marketers, you know building your client lists is important in order to build professional relationships. The better you can network with your target market, the more you expand your brand. It's important to keep in mind that updating your contact lists and resources is key to upgrading your lead generation game. What are some of the best ways to update your contact lists? Though it may seem like an easy source, buying contact lists often results in poor response rates and little relationship development. Never fear, however, because there are many ways you can build your contact lists! We have brainstormed a great list of ways you can upgrade your current client list and increase lead generation.

Here are great ways to update your client lists: 

Rezora is now live with Zapier! 

Are you currently using a CRM to manage your contacts outside of rezora? Have you ever wondered what it would be like to add a new contact in your CRM, and then have it appear in rezora? Now, with the help of Zapier, this is possible! 

You may be wondering, what is Zapier? Put simply, It’s the glue that allows different applications to work together more seamlessly. The interactions between different applications are called Zaps, and now you’re able to set up Zaps between rezora and your CRM. We’ve set up a few templates for Zaps to help get you started, but with the help of Zapier you are able to connect to any of the CRM’s that are available on their website.  For a more robust understanding, check out additional documentation here.  

Here at rezora we have a lot of values that we like to stick to: Always taking a sound and reasonable approach to tough situations, finding and utilizing the best strengths of every member of our team, and never feeding the gremlin after midnight. But at the core of our practices, we have five values in particular that we think about every single day as we do business. In an attempt to peel back the curtains on our methodology, I wanted to take the time to share these with you. They are:

In order to maintain a successful brand, you need to keep your team motivated. When you have valuable employees, it is important to make sure your company work environment is positive and encouraging in order to maintain motivated team members. Not only will you gain hard working employees, but you will also better the overall quality of your brand in every department thus creating a holistic synergy throughout the entire company. In order to provide our clients with the right tools to manage and motivate their teams, we have laid out 5 easy ways to keep you and your team motivated in the office.  

Every hardworking agent knows that you dedicate a large amount of your time to running open houses, and meeting with clients. Sometimes it's hard to fit in a sufficient amount of time for marketing, which is a huge part of spreading your brand. In order to be a successful agent, you need to balance when you market and when you run the sales. For agents, marketing is essential for building a client base, creating a reputation, and generating more leads. 

Luckily, there is a marketing platform available that can take the frustration out of how agents market themselves. At rezora, it's our mission to provide our clients with the tools needed to be proficient marketers. Through easy-to-access marketing downloads and editable templates, agents can schedule and send on-brand marketing pieces quickly and efficiently.  

Here's how real estate marketing is easier with rezora!