Is anyone else over the same ol' stock imagery? As a brand, it's important to stand out and be memorable. Using the exact same image as your competitor is not the way to market your brand. 

I have a lot of tech obsessions right now, so it's difficult to only pick one thing to share with you. But, the site that I'm MOST excited about is unsplash.com! It's a beautiful site with gorgeous, unique photos that don't look like boring, overused stock photos...

wait for it...

for FREE. You literally do not need to pay for these images. If you are skeptical or have any right-brained hesitations about my Friday fave proclamation, read on.

Do I have to give credit to a photographer when I use their photo?

The Unsplash license uses the Creative Commons Zero license, which doesn’t require credit to be given. However, we encourage giving credit to the photographer if possible, since they generously donated their photographs for use by the public.

A simple credit like ‘Photo by x’ with a link back to their Unsplash profile is always appreciated.

Can I use Unsplash photographs for commercial purposes?

Of course! The Unsplash license allows for photographs to be used for any purpose — both commercial and personal. Blogs, art, book covers, tshirts, and more — paid or unpaid — they’re all allowed under the license.

Check out Made with Unsplash for more examples.

Can I sell Unsplash photos?

Legally, the CC0 license allows you to sell the photos posted on Unsplash. However, the Creative Commons and Unsplash communities are pretty vocal in their dislike for this (not to mention it makes no economic sense, since the photo is already free).

If you've read this post all the way past their legal FAQ's, then here is a special treat just for you. Some of my personal fave images that are on Unsplash right now are below. These images are beautiful, high res, and don't contain the same exaggeratedly posed stock models as every other stock photo site. Hallelujah! Check out Unsplash pronto! You will be inspired. Post your fave on the secret Facebook group #fridayfave. Email me kris@rezora.com for an invite to the secret Facebook group. Enjoy!