Needless to say, the world has changed dramatically in the past year. While the official word for 2020 was "Pandemic", we could very well argue that it could have been "You're On Mute".
Real estate brokerage marketers and agents can spend a lot of focus creating marketing pieces, cleaning or building their email contact lists, and consider when to send the email. But once you've sent it, what do you do?
Many sellers are hard-pressed to tell you no, you didn't earn your commission and that it's just a cash grab, or that Jane Agent doesn't charge so much. But you know you earn every penny you make, and you need a way to tangibly prove it (plus a nice way to say it). Well good news! You've come to the right place.
All of us, as consumers, are inundated with marketing messages every day , and that does not exclude the people on your contact lists. The solution to avoid landing automatically in the "Trash" folder or being "Reported as Spam", is not only a straight-forward subject line (more on that here), but a clear, visible Call-To-Action (CTA) as well.