It's a simple concept, and it's one of our core values here at rezora. That wherever you are, whatever you're doing, whoever you're with, you should try to be as fully invested and in the moment as possible. This isn't some silly "be spontaneous" advice, in fact it's largely the opposite for me. And while it's much more easily said than done, with some practice you'll learn that it's as much of a skill as it is a concept.
As humans, our lives are all amorphous combinations of our own personal knowledge, experience, skills, interests, and hobbies.
Among your friends, you may all have shared interests such as playing board games, but each person likely has different knowledge and skill. Among your coworkers, you may have similar experience and skills, but different interests and hobbies.
More likely than not, any given group will be some combination of all of those aspects with similarities shared between individuals.
With the end of COVID on the horizon (knock on wood) and things slowly heading in the right direction (throw salt over your shoulder), it only makes sense that people will be out on the town, and your marketing is going to want to be there, too. This is called guerrilla marketing: an unconventional approach to your strategy that’s cost effective, and a lot of the time, it’s outside (though not always - more on that later).
After hearing the phrase "unprecedented times" enough to last me a lifetime, I've decided to rebrand it "chaotic times," because that's what it really feels like. No amount of routine-building and habit-forming seems to untangle the long list of things to think about right now; you know you're spending your days stressed and busy, but nothing seems to get done and that to-do list only gets longer, even though there's an abundance of time being spent at home with nothing to do. Lo and behold, you find yourself in a downward spiral because you're somehow burnt out while also not doing enough. While we can't solve all your problems, we can share a few ways to help you cope with ever-growing stress levels, especially as the the seasons change and with it, the real estate market.
rezora team touring Zappos circa 2016. The founders used flip phones in 2009, so unfortunately, photos from early rezora days are scarce.
rezora launched in 2009, with its key creation period being in 2008, amidst an economic collapse. The 'never say die' attitude of rezora's founders got us where we are today, and is as important as ever. There's a wealth of stress-inducing content out there, so in an effort to bring some positivity across your screen, we decided to share the story of how rezora went from four guys sharing an apartment in a college town to the industry leading solution it is today.
Photo from Glossier's Instagram.
I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.