For The Savvy Real Estate Digital Marketer

After hearing the phrase "unprecedented times" enough to last me a lifetime, I've decided to rebrand it "chaotic times," because that's what it really feels like. No amount of routine-building and habit-forming seems to untangle the long list of things to think about right now; you know you're spending your days stressed and busy, but nothing seems to get done and that to-do list only gets longer, even though there's an abundance of time being spent at home with nothing to do. Lo and behold, you find yourself in a downward spiral because you're somehow burnt out while also not doing enough. While we can't solve all your problems, we can share a few ways to help you cope with ever-growing stress levels, especially as the the seasons change and with it, the real estate market.

rezora team touring Zappos circa 2016. The founders used flip phones in 2009, so unfortunately, photos from early rezora days are scarce.

rezora launched in 2009, with its key creation period being in 2008, amidst an economic collapse. The 'never say die' attitude of rezora's founders got us where we are today, and is as important as ever. There's a wealth of stress-inducing content out there, so in an effort to bring some positivity across your screen, we decided to share the story of how rezora went from four guys sharing an apartment in a college town to the industry leading solution it is today.

Photo from Glossier's Instagram.

I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.

The real estate industry is a rollercoaster of trends. As technology advances, many aspects of business advance with it. Compared to 10 years ago, the channels of real estate marketing have changed dramatically, simultaneously bringing along numerous new trends with it.

Change is coming, and we’re not just talking about the color of the leaves. As September 23rd marks the first day of fall, it’s no surprise that many people associate fall with change, impermanence and balance. Additionally, something about the new crisp air is inspiring and invigorating.

As we leave the hot summer days behind us, it’s time for a change of pace. And with the temperature dropping, we’re starting to feel especially productive with our sights set high on what we’d like to accomplish before the holidays set in – Because we all know how infamously demotivating turkey can be.

So, here are 5 tips to take full advantage of this fall momentum: