In this crazy year of 2020, I'm sure we've all been inundated with email newsletters and such as vendors try to stay top of mind, and staying top of mind is especially important in real estate. Consumers don't buy real estate often, only owning, on average, three homes in their lifetime1. So, being top of mind means being first in line when they are ready and need your services.
So far on this blog, we’ve talked a lot about basic marketing best practice. In the past, we’ve stressed the importance of including a Call To Action, which, simply stated, means providing your reader with a clear way to take whatever action comes next. For many of our clients, a typical call to action means filling out a lead form.
Whether you’re a new agent looking to create your contact database or a real estate marketer looking to improve the quality of leads within your existing database, having a solid database is key for professionals throughout the real estate industry. Though the process requires dedication to both create and maintain, there are several methods for maximizing your databases that will yield you more referrals and valuable leads.
The Buffin & Company eBook refers to your database as the “Relational Asset” of your real estate business meaning that the relationships you have and create will be your most valuable tool for achieving success. Because relationships are created and built in different ways, it is important to structure your database strategically.
Did you miss the 5 Ways to Improve Your rezora Contact Management webinar? Don't worry! You can still access all of the information. The rezora experts covered everything you need to know about contact management and we have compiled all the helpful information into this blog post! From how to get the most out of your Master Distribution lists, to our new Contactually integration - we'll be giving you tips, tricks and best practices to better manage your contacts. To watch the webinar, click here.
As marketers, you know building your client lists is important in order to build professional relationships. The better you can network with your target market, the more you expand your brand. It's important to keep in mind that updating your contact lists and resources is key to upgrading your lead generation game. What are some of the best ways to update your contact lists? Though it may seem like an easy source, buying contact lists often results in poor response rates and little relationship development. Never fear, however, because there are many ways you can build your contact lists! We have brainstormed a great list of ways you can upgrade your current client list and increase lead generation.
Here are great ways to update your client lists:
You work hard to find your clients the perfect home and help them sign for a great deal. The thrill of the sale combined with the satisfaction on your client’s face is a feeling that you will always remember. But the great relationship you built shouldn’t end when the sale closes. How can you maintain your client relationships after closing? Whether it be a phone call, an email, or a “Congratulations” package, it shows honorable character to make an effort to show your clients that their best interest is in mind. We discuss some of the most efficient ways to stay in touch with your clients and why it so important to your brand. By understanding why staying in touch with your clients is so important, you will build relationships, earn referrals, and spread your self-brand.
The following stats may encourage you to rethink the way you maintain your relationships after closing:
It's no secret that good marketers conduct an analysis of their prospective clients before advertising, but what kind of information is most beneficial? Getting to know your clients will not only make it easier for you to choose content for them to see, but will also create a personal relationship and make your clients feel valued.
There’s a lot of talk these days about “extending your reach” in marketing and I think that’s good. Working to expand the number of people who know you and what you offer is important. Expanding your efforts into additional marketing channels is also good. While your clients may have a preferred medium of digital communication (like email), studies show that people rely on multiple platforms for information including social media, advertising, text and others. This is especially true for Millennial consumers whom, as you know, comprise an ever-growing share (up to 40%) of home buyers.