I'm sure that most of your email recipients feel like Allie in the Notebook. They pace back and forth in front of their computer staring at their inbox...waiting for your email. They keep hitting refresh, never losing hope that your email is coming.
The typical homebuyers experience, these days, starts online. A buyer searches for homes in an area and is given a long list of properties within their budget that then must filter through and hopefully find something close to what they're looking for. This modern-day practice, however, is far from personal and makes the homebuying process stressful and seemingly endless.
The Situation
Steamboat Sotheby's International Realty is a full service luxury real estate firm serving Northwest Colorado. With approximately 100 agents, Steamboat SIR is the leading real estate firm in Steamboat. With the goal of creating and distributing compelling content, Steamboat SIR uses the rezora software to successfully optimize their digital marketing strategy.
When was the last time you tried something new in your digital marketing? The truth is, if you’re a real estate agent or marketer in this digital age, you most likely have the basics: Social media, email distribution lists, and maybe additional email marketing.
It seems that almost all agents use these marketing technologies, yet in 2018, 48% of all firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years. (NAR).
When someone in your area is looking for an agent, do you want them to come to you first or the agent down the street? Of course you want potential clients to approach you first -- that’s a no-brainer -- but how can they do that if they can’t find you? Today we’re talking about SEO and why it matters for your real estate business.
Whether you’re a new agent looking to create your contact database or a real estate marketer looking to improve the quality of leads within your existing database, having a solid database is key for professionals throughout the real estate industry. Though the process requires dedication to both create and maintain, there are several methods for maximizing your databases that will yield you more referrals and valuable leads.
The Buffin & Company eBook refers to your database as the “Relational Asset” of your real estate business meaning that the relationships you have and create will be your most valuable tool for achieving success. Because relationships are created and built in different ways, it is important to structure your database strategically.
Running a successful brokerage brings challenges especially as your agent forces starts to get larger and larger. Your brand may be doing well enough to expand, but it is important to remember that as your brand grows, so does the amount of support you need to provide to your sales team. There are several efforts you can make to successfully support a growing force of agents and we went into detail about five of the best practices.
Picture spending countless time and resources on marketing campaigns but not seeing the results you’re looking for. You create beautiful and appealing content, but it doesn’t seem to be paying off. Sound familiar? If so, it could be that you are missing some key elements in your marketing ROI strategy.
To touch on the basics, Marketing ROI, or ROMI (Return on Marketing Investment), is very much what it sounds like: “a way of measuring the return on investment from the amount a company spends on marketing.” This measurement is different than other return-on-investment metrics because it is specific to the amount of profit attributed from marketing efforts.
In the following, we will analyze best practices for optimizing your marketing ROI.