Photo from Glossier's Instagram.
I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.
So far on this blog, we’ve talked a lot about basic marketing best practice. In the past, we’ve stressed the importance of including a Call To Action, which, simply stated, means providing your reader with a clear way to take whatever action comes next. For many of our clients, a typical call to action means filling out a lead form.
If you haven’t already felt the burst of positive energy rezonating from our offices, you soon will! We’ve had a series of great additions to our team in recent months, as well as reztructuring key departments, and couldn’t be happier about how these new rezources will be making a big impact to success for both rezora and our customers.
In an oversaturated digital age, it can feel like your content is floating out in the internet abyss with nowhere to go. eNewsletters are a simple and easy way to keep in touch with your audience while giving your content the promotion it deserves. Sending a monthly newsletter will keep you top-of-mind with prospective clients, too, so what are you waiting for? Let's jump in!
Deliverability in digital marketing is key - by this we mean taking steps to help your email reach the inbox of your recipient. Since each email server uses its own criteria and process, it can be tricky to pinpoint exactly why an email went to SPAM. However, there are plenty of things you can do as a digital marketer to ensure the best deliverability possible.