It's no secret that good marketers conduct an analysis of their prospective clients before advertising, but what kind of information is most beneficial? Getting to know your clients will not only make it easier for you to choose content for them to see, but will also create a personal relationship and make your clients feel valued.
A guide to everything you need to know about Display Advertising and Retargeting. Click to download the PDF version.
Coming up with content is a challenge that every marketer faces. But, in the spirit of summer, there’s a ton of localized content you can use to bulk up your communications. Adding localized content to your newsletter is a great way to connect with your readers on a more personal level, and let them know that you’re someone who knows and cares about your local community.
With so much to choose from these days, it can be hard to know which channels you should be focusing on when it comes to your digital marketing. One channel we believe to be most effective (and thus base a lot of our strategy around) is email. Although it’s not our only focus, it’s certainly a key player in our digital marketing strategy, and we think it should be in yours too! Read below to see why.
KPIs, or key performance indicators, are carefully selected and reported metrics that determine whether or not your marketing strategy is helping you achieve your business goals. While determining which KPIs you want to focus on depends on what industry you’re in and what your specific goals are, they should usually be quantitative, and always be actionable.
Beyond all the acronyms, KPIs are not so bad. On top of being a crucial part of your business strategy, they can actually be a lot of fun to watch and work with. Chances are, you’re already at least monitoring these quantities. But you should have some official way of measuring them so you can stack them against your marketing goals and see how your marketing is performing. Here are 4 KPIs you should be measuring.
With so many digital channels, it’s more important than ever to make sure you’re maintaining brand consistency. Brand consistency is more than a style guide or brand guidelines that define what colors, fonts and logos your company uses. While these style guidelines are crucial (if you don’t have these yet, this article on How to Build a Brand Bible & Visual Style guide is super helpful), maintaining a consistent voice is equally important to ensure your clients have a clear idea of what your company does, and who your company is. Below are 3 reasons this consistency is a must, not a maybe.