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The Importance of Getting to Know your Clients

It's no secret that good marketers conduct an analysis of their prospective clients before advertising, but what kind of information is most beneficial? Getting to know your clients will not only make it easier for you to choose content for them to see, but will also create a personal relationship and make your clients feel valued.

Everything you need to know about Display Advertising and Retargeting

A guide to everything you need to know about Display Advertising and Retargeting. Click to download the PDF version.

Localized Summer Content Ideas

Coming up with content is a challenge that every marketer faces. But, in the spirit of summer, there’s a ton of localized content you can use to bulk up your communications. Adding localized content to your newsletter is a great way to connect with your readers on a more personal level, and let them know that you’re someone who knows and cares about your local community.

Why Choose Email Marketing?

With so much to choose from these days, it can be hard to know which channels you should be focusing on when it comes to your digital marketing. One channel we believe to be most effective (and thus base a lot of our strategy around) is email. Although it’s not our only focus, it’s certainly a key player in our digital marketing strategy, and we think it should be in yours too! Read below to see why.

117 Content Ideas

One of the hardest things about creating great content is finding subject matter to cover. Not only does this subject matter have to be exciting and interesting, it has to be relevant and useful to your audience. Below, we’re sharing 117 content ideas for your emails, newsletters, blog posts and more. Click here to download the PDF, and feel free to leave suggestions for other content ideas in the comments!

6 Tips on Crafting the Perfect Real Estate Marketing Email

When you’re sending out a marketing email, review this checklist to make sure you’re following these 6 best practices.

What are good Email Open and Click through Rates?

A great way to see how your email marketing is performing is to compare some key metrics to others in your industry. rezora offers reporting on several different metrics, and 2 of the most important numbers to look at are your open rate, and your click through rate.

4 Marketing KPIs you should be measuring

KPIs, or key performance indicators, are carefully selected and reported metrics that determine whether or not your marketing strategy is helping you achieve your business goals. While determining which KPIs you want to focus on depends on what industry you’re in and what your specific goals are, they should usually be quantitative, and always be actionable.

Beyond all the acronyms, KPIs are not so bad. On top of being a crucial part of your business strategy, they can actually be a lot of fun to watch and work with. Chances are, you’re already at least monitoring these quantities. But you should have some official way of measuring them so you can stack them against your marketing goals and see how your marketing is performing. Here are 4 KPIs you should be measuring.

The 5 Best Real Estate Blogs

With so many sources out there for great real estate updates, we wanted to share 5 of our favorite sites when it comes to news, trends, and insight into the industry. We hope that these become some of your go to sites as well!

Why Brand Consistency is a Must, not a Maybe

With so many digital channels, it’s more important than ever to make sure you’re maintaining brand consistency. Brand consistency is more than a style guide or brand guidelines that define what colors, fonts and logos your company uses. While these style guidelines are crucial (if you don’t have these yet, this article on How to Build a Brand Bible & Visual Style guide is super helpful), maintaining a consistent voice is equally important to ensure your clients have a clear idea of what your company does, and who your company is. Below are 3 reasons this consistency is a must, not a maybe.