Flexibility is key.  

Here at rezora, we believe your software should work the way your staff and agents do, not the other way around. The rezora platform was built off of ten years’ of insights through working with the best brokerages in the industry, and one of the key things we’ve learned is that a one-size-fits-all marketing platform leads to poor adoption within an agent base. Instead, a software platform should understand that every brokerage works differently, and has many agents that operate in different ways. That's why our platform was built with flexibility in mind.

Flexibility is key
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Hierarchical account structure

Hierarchical account structure

The ways a brand, brokerage, sales team, or individual agent use a digital marketing software platform are going to be different; this is why rezora was built with a hierarchical account structure. The interface and accessibility options are going to look different for each account type to encourage brand compliance and easy usability, and have been intentionally built to be  easily customized by your brand or brokerage.


Customizable group accounts

We know it’s crucial to effectively manage a large salesforce, and one thing we’ve learned over the last decade is that categorizing agents based on operating preferences can be monumental. These operating preferences allow a marketing department to more easily support a large salesforce with fewer resources. Create specialty-specific content, adapt services based on persona, or deliver location-relevant content to see agent retention soar.

Groups

Sending on behalf of agents

Sending on behalf of agents

rezora offers a few different opt-in programs to help drive your marketing strategy. Marketing teams can create scheduled content that agents or groups will then have the option to opt-in to. Similarly, marketing teams can create Campaigns for series of communications, like a year-long holiday campaign, so you never have to worry about an off-brand Halloween email being sent out with your logo on it.


Content sharing and accessibility

Getting an agent to participate in a new platform can be tough, but keeping the agent content with the platform is another story. This is why we prioritize keeping the agent experience simple. Templates can easily be shared with specific agents or groups for customized content, while keeping irrelevant content out of the way for other agents or groups. 

content sharing

White glove and self service tools

White glove and self service tools

Not every agent can jump into a new platform and pick it up immediately, which is why our platform was built to support the most tech savvy agents, and the least. For less tech savvy agents, marketers have the option of assuming their identity to act on their behalf, while the more savvy agents can utilize our self-service tools to power their marketing.


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