Tech Vendor Contract Best Practices: Getting What You Want Out Of Your Tech

Any good tech vendor comes with a contract; a written document that outlines the relationship between two parties is vital for specifying exactly what the other is benefitting, and making sure expectations are set in a tangible manner. Remember that shiny new integration your vendor promised you before you signed, but now that you've been a customer for a couple months, it seems to have slipped their minds? Your contract can and should include these things to keep everybody on the same page for the entirety of your relationship.

The Gmail Promotions Tab: What Is It & How Does It Impact My Digital Marketing?

 

It's a common story we hear in support: you craft an amazing email, proofread and tweak the design and messaging, and carefully select your audience to receive it. You've done everything right, and you send...and your email arrived in the Promotions tab in your Gmail account. Oh no!