Working for rezora gives you an opportunity to see a lot of email marketing done right. What's more is that you quickly learn that consistently high open and click rates are never an accident - the marketer is adhering to certain "best practices". Whether you're new to email marketing, or just looking to make some improvements, chances are that adopting any or all of these should greatly improve the effectiveness of your marketing and begin to generate promising leads.
Any good tech vendor comes with a contract; a written document that outlines the relationship between two parties is vital for specifying exactly what the other is benefitting, and making sure expectations are set in a tangible manner. Remember that shiny new integration your vendor promised you before you signed, but now that you've been a customer for a couple months, it seems to have slipped their minds? Your contract can and should include these things to keep everybody on the same page for the entirety of your relationship.