Your Digital Marketing Strategy Should Be Evolving to Appeal to Millennials

According to the National Association of Realtors 2019 Home Buyers and Sellers Generational Trends, 37% of homebuyers consisted of millennials. When it comes to millennials, technology plays a large part in their house-hunting, because this generation relies heavily on mobile devices to search, view properties, and communicate with real estate agents. With this in mind, in order for a real estate agent to market to a millennial, they should be prepared to include text messaging in their digital marketing strategy.

The Simplest Ways to Make Email Marketing Work For You

Why force consumers to drag their heels down to their mailbox only to find irrelevant coupons and numerous advertisements? This waste of paper ends up residing as a coaster on the coffee table or build-up in the trash. The days of traditional paper mail marketing are slowly fading away and making room for targeted and meaningful email marketing. Email marketing is a great way to get your products, deals, and company at the tip of consumers’ fingertips. Although this type of marketing makes for an easy “in” with many clients, there are a couple of tips to remember in order to fully reap all of the many benefits.

Virtual Open Houses and Digital Marketing: 5 Things You Should Know

With the country preparing to reopen, virtual open houses will likely continue to be implemented going forward. This is actually a good thing because it will allow you as a real estate agent to reach outside of your normal boundaries. Doing virtual tours gives you viewers not just within your country, but across the globe. The number one key when it comes to virtual tours is making sure that you freshen up on your digital skills, because any good virtual tour starts with a lot of digital marketing.

Cleaning Up Your Customer Database: How and Why

Most individuals in business have heard the warnings to keep their database clean and updated. But why? We hear that we should, but when you are already busy with an every-growing to-do list, what justifies giving your database a routine clean out?

Using Email Marketing to Connect With Your Clients During a Crisis

As a global pandemic surrounds each and every one of us, many are forced to venture into unfamiliar waters when it comes to business. More companies are conducting business exclusively online, employees are working from home, and consumers have limited access to the traditional marketing techniques they would encounter every day. This uncharted territory has left many corporations wondering how to best reach their clients, stay relevant, and keep costs down. The answer is email marketing. The real estate industry is no stranger to email marketing, however, it is more important now than ever to do it right, and efficiently.

Implementing New Software For Your Agents While Working From Home

Implementing a new piece of software in an office is a struggle on its own, but it can feel like even more of a burden when your workforce is working remotely. When you're not able to get everyone in a room together, it may feel like your only option is to hold your agent's hands through every step via constant emails and frantic phone calls. But we're here to dispel that myth: it may be something you're not used to yet, but implementing software while the office is at home is completely doable.

Work From Home Best Practices, From Our Desks (Kitchen Tables?) To Yours

rezora made the transition to a fully remote company in 2017, which has given us the luxury of honing our ability to run a productive office from home. In an effort to help alleviate some of the navigation required when it comes to working from home, we've compiled a list of the most helpful resources and best practices, from our desks to yours.

Mind Your P's & Q's with CCPA and GDPR

In our increasingly complex, connected digital world, protecting the data of your prospects and customers has become a critical business responsibility that faces more and more legal scrutiny from international, federal and state governments. To make sure you are adhering to the most current regulations, we are committed to taking all necessary steps to ensure you stay compliant in your digital marketing efforts.

How Glossier Cultivates Trust to Create Their Cult Following

Photo from Glossier's Instagram.

I have an infatuation with Glossier's marketing. Scratch that - I just have an infatuation with Glossier. Their marketing is only one piece of the pie (speaking of pie - check out their Berry Balm Dotcompote recipe that’s a brilliant play on their Berry Balm Dot Com lip product). And as someone who works in marketing, I love analyzing what other companies are doing and what seems to be working for them.

The Rule of Seven