It's a simple concept, and it's one of our core values here at rezora. That wherever you are, whatever you're doing, whoever you're with, you should try to be as fully invested and in the moment as possible. This isn't some silly "be spontaneous" advice, in fact it's largely the opposite for me. And while it's much more easily said than done, with some practice you'll learn that it's as much of a skill as it is a concept.
We all know that email marketing is important, and as brokers, it's the number one way you stay connected with clients. It's where your client is looking for information from you on the next new listing or open house, where you confirm appointments, maintain your client relationships, and share the final documents to close the deal. With all the business we conduct over email the big question is, what does your email look like when you send it to your clients? Is it easy to read and engage with for each client on their desktop AND mobile device?
It's no secret that email communication is one of the most essential forms of contact with customers and clients, with phone and in-person communication taking no small part. But devoting a large amount of attention and resources on only those three may still be leaving a lot of valuable potential customers to be missed and fall through the cracks — that’s where chatbots come in.
Brokerages spend a lot of time and money on their brokerage platform - the software that often powers some or all of their website, CRM, Intranet, email, presentation application and lead generation tools. As with anything, an all-in-one-all tool has some features that are more powerful than others. Fortunately, many platform vendors, and best-in-class vendors such as rezora, use application program interfaces (API) to easily send data between the brokerage platform and third parties.
So, it’s official. We’ve made it. 2020 is coming to an end, and with that, we have all the holidays approaching very quickly! You’re booked solid for the next few weeks trying to complete as many transactions as possible before the year ends, planning virtual holiday gatherings, spending time with your family and gift wrapping. With all that going on, who has time to remember to send out a holiday email every week?
It’s no secret that most agent’s sign-up for rezora out of excitement of signing rep agreements and listing more homes but get overwhelmed with putting together great marketing campaigns and don’t know where to start. Why is that? For many agents it’s because they’re great salespeople but not always the best marketers. This is a huge loss because marketing to their spheres of influence is one of the easiest ways for agents to grow their business.