Reporting & Analytics
Role-specific reporting gives you and your agents insight where it matters
Once marketing materials have been sent, agents get detailed reporting on various aspects of the marketing piece and analysis on which clients are engaging more than others, creating an actionable call-list for the agents.
All reporting is then rolled-up to the administrative level, giving the company an overview of how their agents and their databases are performing.
Reporting is available to the company on individual agents and their contact databases, on groups, on individual marketing materials and on entire campaigns.
Rezora provides role-specific, multi-tiered reporting at a level that is not available in any other email marketing system.
Agents are ranked based on a proprietary algorithm that analyzes different aspects of their interaction and their contact's engagement with the Rezora system and the marketing materials they send. This "Agent Rank" is displayed to the agent as well as provided to the company as further measurement on agent performance.