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7 ways to improve your content marketing
Madison PurveyJuly 25, 20183 min read

7 Ways to Improve your Content Marketing Plan

7 ways to improve your content marketing

Has your content marketing strategy been generating the engagement you have been working for? There are several ways you can fine tune your plan in order to help you manage, analyze, and perfect your content. Our marketing team has put together a list of 7 great tips that will help you improve your content marketing plan and receive the results you've been waiting for. 

1. Create localized content for your newsletters 

By filling your newsletter with localized content, you will be providing your clients with relevant information encouraging them to subscribe to your updates. Spend a good amount of time planning out each newsletter and fill each with interesting blogs, updates, current events, and industry articles! 

Here are some helpful articles to motivate your newsletter content! 

 

 2. Schedule social media posts 

Schedule weekly social media posts with planned content to stay organized and consistent. Not only will this give you time to plan each post, but it will also keep you on a constant schedule. Fortunately, there are several tools you can use to plan your social posts. 

-HubSpot offers several different tools to help you plan, schedule, and analyze your social posts. 

-A complete social media management tool. 

Screen Shot 2018-07-24 at 3.32.55 PM

-Sprout’s social media marketing platform allows you to create your content, manage your campaigns, engagement and initiatives. 

3. Send industry updates to your email lists 

-Email marketing is one of the best ways to communicate with your clients. Send your clients industry updates to keep them in the know on best practices and industry updates. In addition to your new listings and your blog, send your clients interesting industry articles. 

 4. Add visuals such as pictures and videos 

Spice up your content with less copy and more visuals! According to the Shotzr Realtors and Facebook report, almost 35% of real estate agents frequently post articles on Facebook that receive over two times less engagement than video and about four times less engagement than photos.  

  • Stock Imagery:  

Unsplash  
Beautiful, free photos. Gifted by the world’s most generous community of photographers.   

Pikwizard 
Search hundreds of free stock photos or upgrade to DesignWizard to design and edit your photos. 

Stock Snap   
Hundreds of high-resolution images added weekly. 

Burst  
Download free photos to fuel your next project.  

Pexels   
Free Stock Images.  

Pixabay  
Stock images, illustrations, graphics and videos.  

iStock Photos  
Search for whatever images you need.  

 5. Update your blog with relevant and helpful content 

Your blog should be a place where your clients can receive a variety of information. Be sure to create a consistent posting schedule (try once a week!). Ever run out of content ideas for your blog? Check out the rezora blog for ideas! 

 6. Pay to promote your posts on social media 

One of the best ways for your content to reach the audience and numbers you have working for is to pay to promote your posts on social media. Most social apps have promotional tools to help you reach a larger audience. The cost is minimal, and the reward is large!  

Tips for managing your promoted posts: 

 7. Pay attention to your audience's responses 

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-When you understand how your audience is responding to your content, you can adapt or answer any questions they might have. Use your audience's feedback to optimize your content and perfect your social media plan. 

 

 

 

 

 

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