Skip to content
Close
Sign Up for FREE
Sign Up for FREE
Drone Footage 1
Rachel LeeMay 11, 20182 min read

2018 Design Trends

We sat down with out favorite freelance designer, Kate Kreisher, to talk all things design in 2018. Here are her favorite 2018 design trends!

High-Resolution Contenthi res content design trends

  • Devices with infinity displays are making the user experience more immersive, which makes it important for email images to provide a full screen experience
  • Users are driven more and more to visual high-res content in the form of pictures and video
  • Make sure your email images are not pixelated so they can perform at their highest capacity

 

 

Dramatic Typographydramatic typography design trends

  • People have dwindling attention spans and information fatigue
  • Use big typography paired with large photos in email headers and hero images to capture the viewer’s attention right away

 

 

 

 

 

Seasonal MarketingSeasonal Marketing 1

  • Every season of the year brings  new opportunities for new email content creation
  • Home improvement tips, local events, or seasonal attractions
  • Following the seasons allows you to touch on the topics that are top-of-mind for your audience while highlighting the Seasonal Marketing 2reasons that your community is such a great place to call home

 

 

 

VideoVideo 1

  • Users’ preferred choice of content is steadily rising towards video
  •  Expect more brands to use this format to deliver prompt information
  • You can easily add links in your emails to videos you have Video 2created to capture the viewer’s attention
  • Consider making cinemagraphs or gifs, which create high user engagement

 

 

Social is Still Dominating 

Social dominating

  • Social media will remain one of your most important real estate marketing tools
  • Link all of your emails to your social accounts and highlight them!
  • If you're looking to keep up with the latest social trends, be sure that your pages include video content, post updates regularly, and rely on analytics to maximize your ROI

 

 

 

 

Drone Footage Drone Footage 1

  • Drone video and photos can provide views of homes that cannot be achieved any other way giving the client a full and unique perspective
  • This is a great way to create content for your email marketing, and it's unique enough to help you stand outDrone Footage 23
  • A bird’s eye view gives  a WOW factor that many realtors are just beginning to use which results in more clicks and faster sales

 

 

Virtual Reality VR 1

  • Virtual reality and augmented reality are changing several industries including Real Estate
  • Matterport tours are easy to link to in emails, social, etc
  • The ability to see a property in 3D has lead people to buy VR2from the comfort of their own home without physically seeing their new home

 

 

If you're looking for any design help, Kate would love to work with you! You can get in touch with her at kate.kreisher@gmail.com, and check out her work here.

RELATED ARTICLES